Monday, May 4 2020 - Matcha Monday
Video Subtitles:
May the fourth be with you
May the fourth be with you
today is a Matcha Monday. I’ve
today is a Matcha Monday. I’ve
decided so I have all of my set
decided so I have all of my set
up here for making and talking
up here for making and talking
about matcha before I get
about matcha before I get
started on my Matcha making I
started on my Matcha making I
did want to give a reminder
did want to give a reminder
that’s. Today is not only may
that’s. Today is not only may
the fourth be with you but
the fourth be with you but
today is also getting very
today is also getting very
close to Mother’s Day. So if
close to Mother’s Day. So if
that’s something that’s if you
that’s something that’s if you
haven’t you know been reminded
haven’t you know been reminded
of and have kind of forgotten
of and have kind of forgotten
about I do wanna remind you
about I do wanna remind you
that your mother’s special day
that your mother’s special day
is coming up in less than a
is coming up in less than a
week.
And if you are planning on
And if you are planning on
having a gift shipped to her
having a gift shipped to her
today is a good day to go. get
today is a good day to go. get
that done. you may be able to
that done. you may be able to
sneak in a delivery later this
sneak in a delivery later this
week but you know if you wanted
week but you know if you wanted
to visit our website which is
to visit our website which is
up and running and live now you
up and running and live now you
can definitely do so and. Is
can definitely do so and. Is
the last day that we’re
the last day that we’re
guaranteeing that the the gifts
guaranteeing that the the gifts
will be delivered in time for
will be delivered in time for
Mother’s Day. so I am just
Mother’s Day. so I am just
going to walk through our
going to walk through our
website with our viewers on
website with our viewers on
Facebook and YouTube and Twitch
and as well this week as peris
and as well this week as peris
to but look over the website
to but look over the website
and You can find the Mother’s
and You can find the Mother’s
Day gift so this is the landing
Day gift so this is the landing
page for tea and its people,
page for tea and its people,
which is it’s new community and
which is it’s new community and
retail website. so here on the
retail website. so here on the
top, you can kind of see our
top, you can kind of see our
story and see how you know what
story and see how you know what
our principles are and our
our principles are and our
mission is is definitely to you
mission is is definitely to you
know, encourage your journey
know, encourage your journey
into tea and your journey to
into tea and your journey to
becoming a tea person. so right
becoming a tea person. so right
below the. Main header You’re
below the. Main header You’re
gonna see this Mother’s Day
gonna see this Mother’s Day
slider and if you just shop
slider and if you just shop
here, click the shop now it’ll
here, click the shop now it’ll
give you two gift options. one
give you two gift options. one
of them is the tea box and so
of them is the tea box and so
if you want this to be
if you want this to be
delivered in time for your
delivered in time for your
mother’s holiday, you’re gonna
mother’s holiday, you’re gonna
wanna do that. by today. I
wanna do that. by today. I
mean, maybe if you get in
mean, maybe if you get in
tomorrow it’ll get there by
tomorrow it’ll get there by
Friday, but today is
Friday, but today is
guaranteed. so today is the day
guaranteed. so today is the day
and then we also have gift
and then we also have gift
cards available and so the gift
cards available and so the gift
card of course is something
card of course is something
that Can do last minute and you
that Can do last minute and you
can see the the The T box is on
can see the the The T box is on
sale. It’s $40 for four tens,
sale. It’s $40 for four tens,
which is usually $60, so
which is usually $60, so
there’s a little bit of a
there’s a little bit of a
discount going on. So yeah, I
discount going on. So yeah, I
just wanted to remind you all
just wanted to remind you all
of that in this website is T
of that in this website is T
and it’s people dot com so you
and it’s people dot com so you
can visit there to to browse
can visit there to to browse
all of our teas and also to
all of our teas and also to
order some gifts. Your mom and
order some gifts. Your mom and
you can go ahead and put in a
you can go ahead and put in a
special message that you’d like
special message that you’d like
me to include with your
me to include with your
shipment. you can just put that
shipment. you can just put that
in on the special instructions
in on the special instructions
on the order page or you can
on the order page or you can
just Email me and let me know
just Email me and let me know
what kind of message you want
what kind of message you want
inside and now you can even
inside and now you can even
hand, write a note and share
hand, write a note and share
your blessings with your mom on
your blessings with your mom on
her special day.
So today, I don’t have too many
So today, I don’t have too many
industry updates although there
industry updates although there
is a little bit of a Riffle
is a little bit of a Riffle
going on in the or not ripple
going on in the or not ripple
but just a misunderstanding and
but just a misunderstanding and
mixed messaging around what is
mixed messaging around what is
happening to the market price
happening to the market price
of tea in places like India
and you know I’d I had read an
and you know I’d I had read an
article from last week saying.
article from last week saying.
Prices have decreased on
Prices have decreased on
average, 40 percent in an
average, 40 percent in an
article from last week but over
article from last week but over
this weekend, I have been
this weekend, I have been
seeing some messaging from tea
seeing some messaging from tea
planters in India just kind of
planters in India just kind of
sharing information online in
sharing information online in
different forms and then also
different forms and then also
an article did go around
an article did go around
stating that the tea price were
stating that the tea price were
actually increasing. That’s you
actually increasing. That’s you
know I don’t know how realistic
know I don’t know how realistic
this is it could be you. Some
this is it could be you. Some
form of propaganda from the T
form of propaganda from the T
Board of India to develop
Board of India to develop
confidence in in the tea price,
confidence in in the tea price,
as well as
Just developing confidence
Just developing confidence
could do a lot just like how
could do a lot just like how
all of our politicians are
all of our politicians are
trying to to get us to develop
trying to to get us to develop
confidence in the stock market
confidence in the stock market
in where it’s going so that we
in where it’s going so that we
continue to work and continue
continue to work and continue
to invest and to continue to
to invest and to continue to
put value into the economy
put value into the economy
because they say that the
because they say that the
prices are increasing because
prices are increasing because
more people are staying home
more people are staying home
and ordering tea online and
and ordering tea online and
drinking tea. Build their
drinking tea. Build their
immune system and there is no
immune system and there is no
other market research that you
other market research that you
can find that supports that
can find that supports that
statement. I have seen some
statement. I have seen some
market reports that there’s
market reports that there’s
been very slight increases of T
been very slight increases of T
sales online. you know, maybe
sales online. you know, maybe
not for the reason of immunity,
not for the reason of immunity,
but just reason of needing to
but just reason of needing to
order tea so online sales have
order tea so online sales have
increased synthesis research
increased synthesis research
put out a report last week
put out a report last week
saying. And their surveys, they
saying. And their surveys, they
found that online sales of
found that online sales of
specialty T has increased 47
specialty T has increased 47
percent, not 40 percent seven
percent, not 40 percent seven
percent, so you know I think
percent, so you know I think
that even that number itself
that even that number itself
even though it’s a positive
even though it’s a positive
number is not an incredible
number is not an incredible
number because online sales for
number because online sales for
specialty prior to the pandemic
specialty prior to the pandemic
was relatively low. It was
was relatively low. It was
pretty low, so if you’re
pretty low, so if you’re
starting from a low number and
starting from a low number and
increasing at seven percent,
increasing at seven percent,
you know I mean. There are some
you know I mean. There are some
online tea shops that I know
online tea shops that I know
prior to pandemic, We’re doing
prior to pandemic, We’re doing
more than let’s say $500 a
more than let’s say $500 a
month in revenue compared to
month in revenue compared to
you know thousands of dollars a
you know thousands of dollars a
month in revenue that’s
month in revenue that’s
happening in there brick and
happening in there brick and
mortar store, so you know seven
mortar store, so you know seven
percent added on to 500 a
percent added on to 500 a
month. revenue is definitely
month. revenue is definitely
not enough to make up for the.
not enough to make up for the.
The lost business from the
The lost business from the
shutdown, so I don’t think that
shutdown, so I don’t think that
this claim that the prices in
this claim that the prices in
India has increased is true.
India has increased is true.
The only thing that does make
The only thing that does make
sense is the the guts you know,
sense is the the guts you know,
which does cause a decrease in
which does cause a decrease in
price. So that was the That was
price. So that was the That was
the only update I wanted to
the only update I wanted to
give today. most of what I
give today. most of what I
wanna talk about today is
wanna talk about today is
matcha today is Monday. It’s
matcha today is Monday. It’s
the beginning of the week
the beginning of the week
mantra is a really great tea.
mantra is a really great tea.
to get yourself going to get
to get yourself going to get
your energy levels up. so you
your energy levels up. so you
know I was craving a Bowl of
know I was craving a Bowl of
matcha and figured that I’d
matcha and figured that I’d
make that the focus of my talk
make that the focus of my talk
today and then I’ll go ahead
today and then I’ll go ahead
and open it up for some social
and open it up for some social
time if anybody wanted to come
time if anybody wanted to come
in and talk about their Matcha
in and talk about their Matcha
practice or even ask me some
practice or even ask me some
questions about matcha.
So will on Instagram, ask a
So will on Instagram, ask a
question and I’ll go ahead and
question and I’ll go ahead and
address this question cuz it’s
address this question cuz it’s
related to what I was just
related to what I was just
talking about and it is asked.
talking about and it is asked.
do you think that Western
do you think that Western
facing vendors in China are
facing vendors in China are
going to be impacted? yeah,
going to be impacted? yeah,
everybody is going to be
everybody is going to be
impacted. I think even Chinese
impacted. I think even Chinese
facing vendors in China are
facing vendors in China are
impacted. you know I’ve had
impacted. you know I’ve had
some reach out from producers
some reach out from producers
that we work in China that have
that we work in China that have
seen a. In their sales, you
seen a. In their sales, you
know there’s definitely less
know there’s definitely less
socializing happening in China
socializing happening in China
as well as the rest of the
as well as the rest of the
world. you know and especially
world. you know and especially
Chinese tea culture is heavily
Chinese tea culture is heavily
revolved around socializing.
revolved around socializing.
you know even though there is a
you know even though there is a
strong individual practice of
strong individual practice of
tea drinking in China as well
tea drinking in China as well
as other parts of the world,
as other parts of the world,
but it is a very social thing.
but it is a very social thing.
and so if you’re not able to
and so if you’re not able to
get together with your friends
get together with your friends
regularly, you’re going to be
regularly, you’re going to be
drinking less tea. it’s. you
drinking less tea. it’s. you
know that’s the point of doing
know that’s the point of doing
these types of things is to
these types of things is to
encourage people to find that
encourage people to find that
social elements by ourselves
social elements by ourselves
utilizing technology. Oh thank
utilizing technology. Oh thank
you. Thank you so much. Yeah.
you. Thank you so much. Yeah.
I’ll get that out to you. Let
I’ll get that out to you. Let
me know if there’s a message
me know if there’s a message
that you want a special message
that you want a special message
that you want in that package
that you want in that package
and I’ll go ahead and put that
and I’ll go ahead and put that
in if not the the box itself is
in if not the the box itself is
actually like really nice when
actually like really nice when
you open it. There’s a really
you open it. There’s a really
nice tens and the way it’s
nice tens and the way it’s
situated in there looks like a
situated in there looks like a
gift already so yeah, you can
gift already so yeah, you can
just it feels like a gift, even
just it feels like a gift, even
if it’s coming directly in the
if it’s coming directly in the
mail I was for you. Good Nice.
mail I was for you. Good Nice.
I always love seeing people
I always love seeing people
take care of themselves so onto
take care of themselves so onto
matcha I am going to be
matcha I am going to be
preparing a ceremonial grade
preparing a ceremonial grade
blend of Matcha this.
From the 20 - 19 harvest but I
From the 20 - 19 harvest but I
was not able to gain access of
was not able to gain access of
this matcha from the 20 - 19
this matcha from the 20 - 19
harvest until the very end of
harvest until the very end of
the year and the reason why is
the year and the reason why is
that with the real ceremonial
that with the real ceremonial
grade Matcha and and not just
grade Matcha and and not just
there, but you know matcha
there, but you know matcha
producers. they do this for all
producers. they do this for all
grades it has to
grades it has to
be aged for at least. Six
be aged for at least. Six
months and the longer the
months and the longer the
better too, so the longer that
better too, so the longer that
tens so before it’s rounded
tens so before it’s rounded
into Matcha, it’s it’s it’s
it’s processed into the
it’s processed into the
immediately after harvest so I
immediately after harvest so I
just wanna show you I’m using
just wanna show you I’m using
just this little strainer here.
just this little strainer here.
This is actually not like an
This is actually not like an
official tool. I think that
official tool. I think that
this actually might be like one
this actually might be like one
side of a tea infuser cuz it
side of a tea infuser cuz it
looks like it has like this
looks like it has like this
latch on here. it was the only
latch on here. it was the only
thing I could find in my. Tough
thing I could find in my. Tough
for grading the matcha, but it
for grading the matcha, but it
has like metal mesh and the
has like metal mesh and the
purpose of this step is to
purpose of this step is to
ensure that we don’t have any
ensure that we don’t have any
clumps in our matcha. We want
clumps in our matcha. We want
the matcha to be nice and silky
the matcha to be nice and silky
and smooth, but yeah it gets
and smooth, but yeah it gets
aged in a almost refrigerator
aged in a almost refrigerator
temperatures for at least six
temperatures for at least six
months prior to being able to
months prior to being able to
open it to start grinding it
open it to start grinding it
into the matcha so if anybody
into the matcha so if anybody
ever tries. To sell you the
ever tries. To sell you the
fresh harvest matcha and
Half a table it works. you know
Half a table it works. you know
the thing about tea and tea
the thing about tea and tea
service, maybe not to ceremony
service, maybe not to ceremony
and what I’m doing here is
and what I’m doing here is
definitely not a ceremony once
definitely not a ceremony once
you start getting into the
you start getting into the
practice of ceremony, things
practice of ceremony, things
are a bit more particular and
are a bit more particular and
for a reason, and that’s why
for a reason, and that’s why
it’s ceremony. Perhaps on
it’s ceremony. Perhaps on
another live session. I’ll talk
another live session. I’ll talk
more about that but in just tea
more about that but in just tea
service, you know there’s no
service, you know there’s no
right or wrong way other than
right or wrong way other than
paying attention to what you’re
paying attention to what you’re
doing and making sure that
doing and making sure that
you’re doing it. The. That you
you’re doing it. The. That you
can do with the tools and the
can do with the tools and the
resources that you have
resources that you have
available to you so if this
available to you so if this
works and does the job, then
works and does the job, then
why the heck not.
I got all the matcha out. you
I got all the matcha out. you
saw I did not weigh the matcha.
saw I did not weigh the matcha.
I just like poured out into
I just like poured out into
your so that’s another thing
your so that’s another thing
with Matcha is that recipes do
with Matcha is that recipes do
not have to be exact. It’s all
not have to be exact. It’s all
based off of your own. feeling
based off of your own. feeling
in your own preference of how
in your own preference of how
you like it. I like to be able
you like it. I like to be able
to stay engaged with you guys
to stay engaged with you guys
while I’m doing this so you
while I’m doing this so you
know having my scale out and
know having my scale out and
doing things that would be a
doing things that would be a
bit of a challenge compared to
bit of a challenge compared to
being more casual and just
being more casual and just
confidence that I’ll be able to
confidence that I’ll be able to
prepare a good Cup of matcha.
prepare a good Cup of matcha.
If I was preparing it for you
If I was preparing it for you
of course, I’ll be making the
of course, I’ll be making the
best of I could for you but I
best of I could for you but I
can’t do that. so I’m just
can’t do that. so I’m just
gonna spoil myself with this
gonna spoil myself with this
good Cup of matcha before I get
good Cup of matcha before I get
to the next step. I just wanted
to the next step. I just wanted
to show you guys. maybe we
to show you guys. maybe we
can’t you can see the Green
can’t you can see the Green
there. so that’s the type of
there. so that’s the type of
Green color that you’re you’re
Green color that you’re you’re
gonna want to see in your
gonna want to see in your
Matcha. Oh there you go. I got
Matcha. Oh there you go. I got
on the camera for you guys. So
on the camera for you guys. So
you see that Green. It’s like a
you see that Green. It’s like a
forest Green. you know almost
forest Green. you know almost
like my. Like a real Green
like my. Like a real Green
color without yellow line, so
color without yellow line, so
the yellow that you can
the yellow that you can
sometimes see in matcha you
sometimes see in matcha you
might have seen in that you’ve
might have seen in that you’ve
purchased online or you know
purchased online or you know
had that’s from oxidation. So
had that’s from oxidation. So
you know it means that there’s
you know it means that there’s
probably some age on it. it
probably some age on it. it
could also be in effect of the
could also be in effect of the
the amount of photo synthesis
the amount of photo synthesis
that was allowed to happen to
that was allowed to happen to
leave while it was still on the
leave while it was still on the
planet. so matcha tea is
planet. so matcha tea is
supposed to be Shaded like full
supposed to be Shaded like full
blackout shades inhibit any
blackout shades inhibit any
kind of photosynthesis from
kind of photosynthesis from
happening, and that’s what
happening, and that’s what
keeps that very dark forest
keeps that very dark forest
Green in there if it’s not
Green in there if it’s not
shaded, then you get that like
shaded, then you get that like
kind of shiny yellow color to
kind of shiny yellow color to
the leaf that is like
the leaf that is like
reminiscent. I’m sure you’ve
reminiscent. I’m sure you’ve
seen the photos of the first
seen the photos of the first
flush. It’s a beautiful color.
flush. It’s a beautiful color.
It’s just shining in the Sun.
It’s just shining in the Sun.
It’s Super happy. Hi Dimitri.
It’s Super happy. Hi Dimitri.
Yeah a long time thanks for
Yeah a long time thanks for
being here man So you want that
being here man So you want that
deeper darker Green color the
deeper darker Green color the
plant may not want that the
plant may not want that the
plant wants to respirator the
plant wants to respirator the
plant wants to breathe and be
plant wants to breathe and be
alive but in matcha production,
alive but in matcha production,
which is what makes the mucha
which is what makes the mucha
So Sweet, not bitter and this
So Sweet, not bitter and this
is like real matcha. This is
is like real matcha. This is
like ceremonial grade Matcha
like ceremonial grade Matcha
should not be bitter at all. It
should not be bitter at all. It
should be Super sweet and Super
should be Super sweet and Super
rich and velvety and full of
rich and velvety and full of
umami and the umami. As well as
umami and the umami. As well as
the and so that’s like the
the and so that’s like the
chemical makeup of matcha that
chemical makeup of matcha that
makes it so special and why
makes it so special and why
people are so addicted to it,
people are so addicted to it,
and you know have it as a part
and you know have it as a part
of their nootropic practice
of their nootropic practice
mindfulness practice theanine
mindfulness practice theanine
production is higher when
production is higher when
there’s less photos’
there’s less photos’
photosynthesis happening so the
photosynthesis happening so the
more shade the better so true
more shade the better so true
matcha should be shaded with
matcha should be shaded with
two layers of complete blackout
two layers of complete blackout
shade at least four feet of.
shade at least four feet of.
The plants not directly on top
The plants not directly on top
of the plants, so you’ll see
of the plants, so you’ll see
that often in Japan and there’s
that often in Japan and there’s
a term for that term is Cabos
a term for that term is Cabos
Kasa is when that shade is
Kasa is when that shade is
directly on top of that plants
directly on top of that plants
and you can tell in the color
and you can tell in the color
of the powder. it won’t be so
of the powder. it won’t be so
Green. so I have my hot water
Green. so I have my hot water
here. I boiled it. it’s been
here. I boiled it. it’s been
about 15 minutes since I boiled
about 15 minutes since I boiled
it. So I’m pretty sure it’s
it. So I’m pretty sure it’s
cool. I mean it’s still hot.
cool. I mean it’s still hot.
It’s too hot for me to to be.
It’s too hot for me to to be.
In my hand here but yeah, maybe
In my hand here but yeah, maybe
it’s it’s good though The thing
it’s it’s good though The thing
with matcha, though, compared
with matcha, though, compared
to other Green teas, especially
to other Green teas, especially
for Japanese Green teas, they
for Japanese Green teas, they
say not to use hot boiling
say not to use hot boiling
water and the same thing could
water and the same thing could
be said for matcha. But it’s
be said for matcha. But it’s
not as bad. you don’t like burn
not as bad. you don’t like burn
the matcha. I’ve heard people
the matcha. I’ve heard people
say that and I don’t agree with
say that and I don’t agree with
it and you know I’ve learned
it and you know I’ve learned
from you know Team Masters in
from you know Team Masters in
Japan. let’s say the same thing
Japan. let’s say the same thing
actually hot water helps it
actually hot water helps it
dissolve better the reason why
dissolve better the reason why
you may want. Water to cool a
you may want. Water to cool a
little bit like what I’m doing
little bit like what I’m doing
here is for comfort when you
here is for comfort when you
drink it. so they’re definitely
drink it. so they’re definitely
will be some temperature drop
will be some temperature drop
that will happen after hey
that will happen after hey
Brent, what’s up man good to
Brent, what’s up man good to
see you after I put the water
see you after I put the water
in and do the whisking there
in and do the whisking there
will be some temperature
will be some temperature
reduction because of all the
reduction because of all the
air rating going on and it’s
air rating going on and it’s
gonna allow the temperature to
gonna allow the temperature to
drop but I just like to be
drop but I just like to be
extra safe to let the water
extra safe to let the water
cool a little bit before I
cool a little bit before I
start using it for. The matcha
start using it for. The matcha
because immediately after I
because immediately after I
whisk it, I’m gonna drink it
whisk it, I’m gonna drink it
and I don’t want it to be a
and I don’t want it to be a
scolding hot. it’ll be really
scolding hot. it’ll be really
uncomfortable so the way that I
uncomfortable so the way that I
like to add water and whisk it
like to add water and whisk it
is something that’s a bit more
is something that’s a bit more
of like a Western phenomenon,
of like a Western phenomenon,
especially like Western Food
especially like Western Food
service phenomenon, but I like
service phenomenon, but I like
it, I think it’s very effective
it, I think it’s very effective
and I’ve integrated this method
and I’ve integrated this method
and how I produce matcha. I
and how I produce matcha. I
originally learned how to
originally learned how to
produce or make matcha you know
produce or make matcha you know
you’d add all the water at one
you’d add all the water at one
time and whisk it. then I find
time and whisk it. then I find
that that step is extremely
that that step is extremely
effective but requires a lot
effective but requires a lot
more skill to make sure that
more skill to make sure that
you whisk it evenly so that
you whisk it evenly so that
there’s no clumps the way that
there’s no clumps the way that
I’ll do it and show you right
I’ll do it and show you right
now is something that I’ve seen
now is something that I’ve seen
as a as a way that restaurants
as a as a way that restaurants
have trained their servers to
have trained their servers to
do it to make it like a
do it to make it like a
foolproof way to make sure
foolproof way to make sure
there’s no clumps in that
there’s no clumps in that
everything gets whisked evenly
everything gets whisked evenly
and so that is that you add
and so that is that you add
just a little bit of. At first,
just a little bit of. At first,
just enough water to hydrate,
just enough water to hydrate,
so you saw that I just put a
so you saw that I just put a
little bit just enough to
little bit just enough to
hydrate the powder and you’ll
hydrate the powder and you’ll
make a thick paste at this
make a thick paste at this
point when you’re making this
point when you’re making this
thick paste.
Mmm oh, that smells so good, so
Mmm oh, that smells so good, so
you can see.
Into like maybe a little dip
Into like maybe a little dip
that maybe at the bottom of the
that maybe at the bottom of the
Bowl, so that’s like the main
Bowl, so that’s like the main
reason the bulls are flat. You
reason the bulls are flat. You
may see some moles. They’re not
may see some moles. They’re not
all flat. Some will have a bit
all flat. Some will have a bit
of a curve at the bottom of the
of a curve at the bottom of the
of the bottom of the Bowl but
of the bottom of the Bowl but
it definitely won’t have like
it definitely won’t have like
it won’t have the like the
it won’t have the like the
little space that Matcha in the
little space that Matcha in the
chunks can settle in the flat.
chunks can settle in the flat.
The easiest you won’t have
The easiest you won’t have
anything settling at the bottom
anything settling at the bottom
and if you make this piece like
and if you make this piece like
this, you can like go in every
this, you can like go in every
direction to make sure that you
direction to make sure that you
completely integrate all the
completely integrate all the
water with the matcha and I
water with the matcha and I
just I just love it when it’s
just I just love it when it’s
this thickness because it’s
this thickness because it’s
just put this beautiful Green
just put this beautiful Green
at the end of your teens. I
at the end of your teens. I
posted a picture like this to
posted a picture like this to
social media one time. Hey
social media one time. Hey
Pedro. Whoever’s there from
Pedro. Whoever’s there from
five I posted a a picture of
five I posted a a picture of
the teens like this at the
the teens like this at the
state when it has all of the
state when it has all of the
thick matcha paste at the ends
thick matcha paste at the ends
and a glass commented on it,
and a glass commented on it,
those sexy things I like that a
those sexy things I like that a
lot. so now I’m gonna add more
lot. so now I’m gonna add more
water to it and this is for
water to it and this is for
diluting it to the actual drink
diluting it to the actual drink
that I’m I’m gonna have so when
that I’m I’m gonna have so when
you make it like the past like
you make it like the past like
this, this is just to
this, this is just to
incorporate the powder into the
incorporate the powder into the
water again. This is not the
water again. This is not the
traditional way to make Matcha
traditional way to make Matcha
this is from what I’ve
this is from what I’ve
experienced a very kind of
experienced a very kind of
Western take on it. Western
Western take on it. Western
Fast food service take again, I
Fast food service take again, I
didn’t measure things I just
didn’t measure things I just
eyeballing things and you can
eyeballing things and you can
do that with matcha. the only
do that with matcha. the only
thing I tell people okay. So
thing I tell people okay. So
I’m I’m mixing now and I’m
I’m I’m mixing now and I’m
making sure not to touch the
making sure not to touch the
teams to the bottom of the Bowl
teams to the bottom of the Bowl
Now and only doing one. We
Now and only doing one. We
should just be an up and down
should just be an up and down
motion with the risk with the
motion with the risk with the
wrist not with you know your
wrist not with you know your
whole arm and not getting in
whole arm and not getting in
there.
I’ll show you this beautiful,
I’ll show you this beautiful,
so you know I’m not Pro if I
so you know I’m not Pro if I
was pro, I’d make sure not to
was pro, I’d make sure not to
have any of the.
You can see the froth on the
You can see the froth on the
top. Nice yeah. Yummy yummy
top. Nice yeah. Yummy yummy
matcha practitioner would not
matcha practitioner would not
have any of the large bubbles
have any of the large bubbles
in here at the end of the
in here at the end of the
whiskey, you would go through
whiskey, you would go through
and pop those little bubbles. I
and pop those little bubbles. I
didn’t do that. Sometimes I do
didn’t do that. Sometimes I do
that so yeah if you’re ever
that so yeah if you’re ever
making a Bowl of matcha for a
making a Bowl of matcha for a
practitioner of Japanese tea
practitioner of Japanese tea
ceremony, Hey turbo good to see
ceremony, Hey turbo good to see
you if you were. A Bowl of
you if you were. A Bowl of
matcha for a practitioner or a
matcha for a practitioner or a
true master of Japanese tea
true master of Japanese tea
ceremony that might be
ceremony that might be
something that you’d wanna
something that you’d wanna
watch out for cuz they’ll
watch out for cuz they’ll
definitely call it out. They’ll
definitely call it out. They’ll
call a lot of things and so
call a lot of things and so
that’s why I always like to
that’s why I always like to
preface and saying that’s I’m
preface and saying that’s I’m
not doing it a ceremony right
not doing it a ceremony right
now, I am simply making a Bowl
now, I am simply making a Bowl
of tea for myself and so with
of tea for myself and so with
that, I’m gonna enjoy some.
Oh, it’s so good so thick and
Oh, it’s so good so thick and
rich and even this one Bowl as
rich and even this one Bowl as
I finish out the rest of this
I finish out the rest of this
live stream, which should be
live stream, which should be
about an hour so this Bowl
about an hour so this Bowl
would be more than enough to
would be more than enough to
keep me satisfied and more than
keep me satisfied and more than
enough to activate my brain
enough to activate my brain
Cheers and I hope you have a
Cheers and I hope you have a
goal of matcha. you know I
goal of matcha. you know I
encourage all of you guys to
encourage all of you guys to
celebrate Mucha Monday with me
celebrate Mucha Monday with me
by producing a Bowl of matcha
by producing a Bowl of matcha
for yourself and then may the
for yourself and then may the
force be with you. Maybe the
force be with you. Maybe the
fourth be with you cuz you know
fourth be with you cuz you know
matcha or in general, but
matcha or in general, but
matcha specifically is what I
matcha specifically is what I
like to call the nootropics of
like to call the nootropics of
the God’s which is essentially
the God’s which is essentially
Jedi Jedi powers you know.
Also related to Star Wars with
Also related to Star Wars with
Matcha and I was talking about
Matcha and I was talking about
this earlier. So, yeah, I’m not
this earlier. So, yeah, I’m not
practicing any school of tea.
practicing any school of tea.
I’m not practicing any
I’m not practicing any
ceremony. I am simply making a
ceremony. I am simply making a
Bowl of matcha for myself. I
Bowl of matcha for myself. I
have there is an Uda Sainte
have there is an Uda Sainte
School here in Las Vegas and I
School here in Las Vegas and I
will attend their classes
will attend their classes
sometimes and their ceremonies
sometimes and their ceremonies
may the fourth be with you.
may the fourth be with you.
Marie Marie, I saw your tea
Marie Marie, I saw your tea
ceremony from Sundays. It was
ceremony from Sundays. It was
yesterday. You’re doing that.
yesterday. You’re doing that.
Bella Incredibles. Thanks so
Bella Incredibles. Thanks so
much fun. I’m really happy to
much fun. I’m really happy to
see. That that’s good, Yeah
see. That that’s good, Yeah
Marie from not made in China
Marie from not made in China
and Albuquerque had posted
and Albuquerque had posted
virtual tea ceremony session
virtual tea ceremony session
with her. I think you guys are
with her. I think you guys are
with the Uda Sainte. I’m not
with the Uda Sainte. I’m not
too sure Marie. I think you can
too sure Marie. I think you can
confirm that for me but yeah,
confirm that for me but yeah,
they’re a little tea. Oh this
they’re a little tea. Oh this
is so good. It’s so rich and
is so good. It’s so rich and
velvety and just like it’s such
velvety and just like it’s such
a delayed response like when
a delayed response like when
you take your first sip. It’s
you take your first sip. It’s
like Oh yeah that’s good. but
like Oh yeah that’s good. but
then it’s like after you’ve
then it’s like after you’ve
sat. For a while and especially
sat. For a while and especially
your breath coming up, it just
your breath coming up, it just
like it brings so much
like it brings so much
sweetness and softness to the
sweetness and softness to the
throat and then, of course, you
throat and then, of course, you
know just making my mind
know just making my mind
feeling feeling really good. Do
feeling feeling really good. Do
you wanna add Matcha to your
you wanna add Matcha to your
order? I’ll email you about
order? I’ll email you about
that. We’ll take care of that
that. We’ll take care of that
for you. I do have matcha, I
for you. I do have matcha, I
have lots of it and it’s fresh
have lots of it and it’s fresh
good stuff. yeah. So yeah.
good stuff. yeah. So yeah.
Marie confirms a school. so
Marie confirms a school. so
yeah, they got all together. I
yeah, they got all together. I
assume that you guys got
assume that you guys got
together in the zoom room and
together in the zoom room and
just made matcha together. I
just made matcha together. I
think that’s incredible. It’s
think that’s incredible. It’s
very good. so in regards to
very good. so in regards to
like the recipe that I was
like the recipe that I was
speaking on like how I’m just
speaking on like how I’m just
eyeballing everything and how I
eyeballing everything and how I
encourage you guys also to
encourage you guys also to
eyeball everything I mean, even
eyeball everything I mean, even
if you go to a tea ceremony,
if you go to a tea ceremony,
they’re also eyeballing. You’re
they’re also eyeballing. You’re
not seeing that practitioner
not seeing that practitioner
with the scale weighing out
with the scale weighing out
exactly you know there are two
exactly you know there are two
or three grams or whatever they
or three grams or whatever they
want in their recipe, their
want in their recipe, their
eyeballing it and but they’re
eyeballing it and but they’re
in it very well because they
in it very well because they
have a lot of practice and
have a lot of practice and
experience.
Of the ceremony from yesterday,
Of the ceremony from yesterday,
yeah, let me see I’ll go up on
yeah, let me see I’ll go up on
Marie’s page and see if I can
Marie’s page and see if I can
get the link for it. but she
get the link for it. but she
says mei alumni. One World Chak
says mei alumni. One World Chak
Khai 20, - 20, marks the
Khai 20, - 20, marks the
fiftieth anniversary of the
fiftieth anniversary of the
founding of Midori Kai to
founding of Midori Kai to
commemorate this major
commemorate this major
milestone. A worldwide relay
milestone. A worldwide relay
gathering is being planned. I
gathering is being planned. I
be plan when is that gonna be
be plan when is that gonna be
Marie Let me know. And I will
Marie Let me know. And I will
see if I can find the link of
see if I can find the link of
the class that she did or not
the class that she did or not
the class but the session the
the class but the session the
session she was doing
session she was doing
yesterday.
We did have a Japanese tea
We did have a Japanese tea
ceremony as part of the oh,
ceremony as part of the oh,
That was it okay, I see as part
That was it okay, I see as part
of the virtual tea festival.
So, yeah, there is a link here.
It was broadcasted by somebody
It was broadcasted by somebody
how many people were there,
how many people were there,
Marie seven hours seven and a
Marie seven hours seven and a
half hours incredible. Wow so
half hours incredible. Wow so
cool. Oh man Okay. So I’m
cool. Oh man Okay. So I’m
definitely gonna share this
definitely gonna share this
with you guys.
Well, so, yeah, this is a tea
Well, so, yeah, this is a tea
ceremony for sure people all
ceremony for sure people all
over the world. Okay.
Let me add it here.
You have the festival was
You have the festival was
great. Yeah we had from
great. Yeah we had from
Ecuador, it went on for 20 -
Ecuador, it went on for 20 -
four hours. so what got on that
four hours. so what got on that
link that I shared thousands of
link that I shared thousands of
people that’s incredible.
And and Marie is this like
And and Marie is this like
offline Festival.
Like where people gather in
Like where people gather in
person and so everything had to
person and so everything had to
be brought online.
Okay, I assured you watch
Okay, I assured you watch
party. I don’t think I wanna
party. I don’t think I wanna
share your watch party. I just
share your watch party. I just
I go to the original video.
So this is Uda Sanke fun.
The virtual festival, which
The virtual festival, which
we’re actually gonna be
we’re actually gonna be
rebroadcasting again on
rebroadcasting again on
Thursday we are targeting
the Reddit community for this,
the Reddit community for this,
but of course, everybody is
but of course, everybody is
welcome and we’ll be streaming
welcome and we’ll be streaming
it and focus on the stream that
it and focus on the stream that
is here we go.
Focus on the stream on Twitch.
So I just posted the original
So I just posted the original
video not Marie’s Watch party,
video not Marie’s Watch party,
which you’re welcome to go to
which you’re welcome to go to
Marie’s Watch party to watch
Marie’s Watch party to watch
it, but if you go to the second
it, but if you go to the second
link.
The school people can study in
The school people can study in
Japan Okay, This might have
Japan Okay, This might have
been a blessing, though I mean
been a blessing, though I mean
I don’t, I can’t imagine that
I don’t, I can’t imagine that
these thousands of people would
these thousands of people would
normally get to connect and
normally get to connect and
offline events. Even you know a
offline events. Even you know a
series or network of Offline
series or network of Offline
Events. so this pandemic has
Events. so this pandemic has
kind of forced us to get
kind of forced us to get
online, which then allows you
online, which then allows you
to scale communities right so.
If I put on a festival here in
If I put on a festival here in
Las Vegas, I will at Tops have
Las Vegas, I will at Tops have
600 people come to it because
600 people come to it because
that’s just that’s just the
that’s just that’s just the
size of the demographic of
size of the demographic of
people interested to know that
people interested to know that
they’re interested in tea would
they’re interested in tea would
come to an event, but because
come to an event, but because
we put that event online and
we put that event online and
kind of opened it up to the
kind of opened it up to the
community at large to connect,
community at large to connect,
then we were able to have
then we were able to have
thousands of people come
thousands of people come
together. Hi Kayla Good to see
together. Hi Kayla Good to see
you.
So, yeah, Yay for technology
So, yeah, Yay for technology
for mindfulness and Matcha and
for mindfulness and Matcha and
Monday’s and may the fourth be
Monday’s and may the fourth be
with you.
That I’m you know.
Matcha and Star Wars the next
Matcha and Star Wars the next
next point is
I’m gonna go ahead and put it
I’m gonna go ahead and put it
on the comments there. I wish
on the comments there. I wish
it was easy for me to comment
it was easy for me to comment
to Instagram. The link is kind
to Instagram. The link is kind
of long but
Bitcoins Next Halloween costume
Bitcoins Next Halloween costume
is gonna be a baby Oda. He is
is gonna be a baby Oda. He is
baby Oda. He’s exactly baby
baby Oda. He’s exactly baby
Yoda like all he would want in
Yoda like all he would want in
life this little hover hover
life this little hover hover
stroller to to take him around
stroller to to take him around
and you know have a bone broth
and you know have a bone broth
on command ready to go. But
on command ready to go. But
we’re gonna use matcha toye him
we’re gonna use matcha toye him
so that way it’s a it’s a
so that way it’s a it’s a
healthy great day. That’s the
healthy great day. That’s the
intersection of
Of Star Wars and Matcha for me,
Of Star Wars and Matcha for me,
at least.
Okay. So now, I’m gonna talk a
Okay. So now, I’m gonna talk a
little bit about what makes
little bit about what makes
Matcha special outside of like
Matcha special outside of like
how great it taste and how much
how great it taste and how much
fun it is to prepare it and
fun it is to prepare it and
share it with other people and
share it with other people and
obviously you know practice it
obviously you know practice it
and he does look like a Yoda.
and he does look like a Yoda.
you know he’s got. he’s like
you know he’s got. he’s like
ears. He’s a really good. He
ears. He’s a really good. He
just needs to be Green but you
just needs to be Green but you
know there’s a lot of hard work
know there’s a lot of hard work
that goes into Matcha and this
that goes into Matcha and this
is the reason why it is so high
is the reason why it is so high
in value and high in price like
in value and high in price like
Matcha should never be cheap If
Matcha should never be cheap If
you ever come across a matcha
you ever come across a matcha
and you think wow, this is.
and you think wow, this is.
Should buy one I should buy it
Should buy one I should buy it
and try it. I caution you to
and try it. I caution you to
buy a lot of it because more
buy a lot of it because more
than likely, it’s not gonna be
than likely, it’s not gonna be
real matcha and when it’s not
real matcha and when it’s not
real matcha and simply powdered
real matcha and simply powdered
Green tea, it can be very
Green tea, it can be very
bitter. It can be really coarse
bitter. It can be really coarse
and having like a really coarse
and having like a really coarse
unpleasant texture but mostly
unpleasant texture but mostly
it’ll be bitter and
it’ll be bitter and
undrinkable. You know a lot of
undrinkable. You know a lot of
people maybe some of the folks
people maybe some of the folks
that are watching this right
that are watching this right
now, saying no matches No. I
now, saying no matches No. I
think I don’t like it. It’s
think I don’t like it. It’s
bitter. It’s because you
bitter. It’s because you
haven’t had it yet and you know
haven’t had it yet and you know
I have seen the reaction of
I have seen the reaction of
people that get to taste real
people that get to taste real
matcha for the first time after
matcha for the first time after
thinking that they’ve hated
thinking that they’ve hated
mucha their whole life or at
mucha their whole life or at
least you know the past five
least you know the past five
years since they were first
years since they were first
introduced to matcha. you know
introduced to matcha. you know
a lot of times it’s because of
a lot of times it’s because of
all
Matcha so I’m gonna go ahead
Matcha so I’m gonna go ahead
and show a video right now.
and show a video right now.
This is just like our general
This is just like our general
video that we for
For the matcha with
Kan, who is also part of a
Kan, who is also part of a
virtual tea festival and had
virtual tea festival and had
Tori Hi my name is khz Mastani
Tori Hi my name is khz Mastani
and he’s the had this is his
and he’s the had this is his
fun and farmland and we’re
fun and farmland and we’re
making matcha with underneath
making matcha with underneath
the solar system like this.
the solar system like this.
I’ll go back for a while and so
I’ll go back for a while and so
this right here is the matcha
this right here is the matcha
grinding. So this is one of
grinding. So this is one of
the. Prerequisites for whatever
the. Prerequisites for whatever
you’re drinking Asmaa to be
you’re drinking Asmaa to be
officially ceremonial grade and
officially ceremonial grade and
this is one of the steps that
this is one of the steps that
always gets skipped by
always gets skipped by
producers. you know and a lot
producers. you know and a lot
of the ceremonial matcha we
of the ceremonial matcha we
have on the market. it’s not
have on the market. it’s not
going through this process. So
going through this process. So
this is a traditional stone
this is a traditional stone
grinder for 10 it is just two
grinder for 10 it is just two
massive stones that the top.
Spins and inside the stone is
Spins and inside the stone is
actually like a great and
actually like a great and
there’s two opposites that will
Create friction against each
Create friction against each
other that as you spin, it will
other that as you spin, it will
take that very delicate leaf,
take that very delicate leaf,
which doesn’t have the stam in
which doesn’t have the stam in
it. That’s also another
it. That’s also another
important part of ceremonial
important part of ceremonial
Mac or even real matcha is that
Mac or even real matcha is that
the stem should be removed The
the stem should be removed The
Stem does have some positive
Stem does have some positive
attributes to it. we all love
attributes to it. we all love
cookie and and the tela
cookie and and the tela
antlers. Those are both Tess
antlers. Those are both Tess
made exclusively from the stems
made exclusively from the stems
of the tea plant, But for the
of the tea plant, But for the
purpose of my.
to get the right color, the
to get the right color, the
right texture the appropriate
right texture the appropriate
profile for your Matcha. You do
profile for your Matcha. You do
not want the stem in it and so
not want the stem in it and so
that’s an extra laborous point
that’s an extra laborous point
that you know also adds to the
that you know also adds to the
cost of the matcha, but this
cost of the matcha, but this
stone grinders here they
stone grinders here they
traditionally were operated by
traditionally were operated by
hand and we actually have one
hand and we actually have one
here which we use for demoss or
here which we use for demoss or
education sessions to show
education sessions to show
people and let them really feel
people and let them really feel
and touch what making matcha
and touch what making matcha
feels like and Bye.
feels like and Bye.
This
This what you’re seeing in this
This what you’re seeing in this
video is a mechanized version
video is a mechanized version
of it. It does have a machine
of it. It does have a machine
that’s turning it. It’s not a
that’s turning it. It’s not a
human being but this stone
human being but this stone
grinders can only grind 40
grinders can only grind 40
grams an hour, so we like just
grams an hour, so we like just
to give you a reference the
to give you a reference the
little tins. It’s a little
little tins. It’s a little
matcha that you can buy you
matcha that you can buy you
probably seen at the store.
probably seen at the store.
That’s just a small little cute
That’s just a small little cute
tins. Those are 30 grams so you
tins. Those are 30 grams so you
know you barely fit a little
know you barely fit a little
bit more than a 10 from one.
bit more than a 10 from one.
These machines an hour so in
These machines an hour so in
the mucha factories and I think
the mucha factories and I think
in the rest of the video,
in the rest of the video,
you’ll see it. there’s usually
you’ll see it. there’s usually
several of these machines lined
several of these machines lined
up and they each need to have
up and they each need to have
their own clean room around
their own clean room around
them because the fine powder
them because the fine powder
that comes out of this stone
that comes out of this stone
grinders is you know very much
grinders is you know very much
in the air and and can
in the air and and can
contaminate or you know dirty
contaminate or you know dirty
up other areas. so the the
up other areas. so the the
specific area around the
specific area around the
grinding machine has to be very
grinding machine has to be very
clean. and very sanitary
clean. and very sanitary
sanitary air and dry air.
sanitary air and dry air.
Because moisture in this powder
Because moisture in this powder
can definitely cause it to
can definitely cause it to
clump up so you gotta make sure
clump up so you gotta make sure
you control the moisture
you control the moisture
content in the air and so my
content in the air and so my
final point on this and why
final point on this and why
using this machine is so
using this machine is so
important is that because it
important is that because it
allows you to get the very fine
allows you to get the very fine
texture on the powder if you
I’ll just show an example here
I’ll just show an example here
real quick.
I’m just gonna go ahead and
I’m just gonna go ahead and
make a little here to show you
make a little here to show you
guys the test that you can use
guys the test that you can use
on your Matcha to see if if
on your Matcha to see if if
it’s been ground in one of
it’s been ground in one of
these traditional stone
these traditional stone
grinders you can just use a
grinders you can just use a
piece of White paper like this.
piece of White paper like this.
This is just a White envelope.
This is just a White envelope.
I have here and I a little bit
I have here and I a little bit
of the powder here. Put it all
of the powder here. Put it all
together and you can see
together and you can see
there’s clumps here. so these
there’s clumps here. so these
clumps that are here is just
clumps that are here is just
from the moisture content in
from the moisture content in
the air. That’s you know caused
the air. That’s you know caused
it to kinda clump up. It’s not
it to kinda clump up. It’s not
bad. This can happen now If it
bad. This can happen now If it
clumps up totally in hardens
clumps up totally in hardens
I’ve never seen that on matcha,
I’ve never seen that on matcha,
but I mean that must mean that
but I mean that must mean that
you must have very wet air that
you must have very wet air that
really, you know hydrated the
really, you know hydrated the
powder. I don’t know maybe
powder. I don’t know maybe
that’s not good to drink, but
that’s not good to drink, but
if it has a little bit of
if it has a little bit of
clumps like this, that’s why
clumps like this, that’s why
you use one of these. strainers
you use one of these. strainers
and just push it through the
and just push it through the
little the little metal holes
little the little metal holes
to get rid of the strain or
to get rid of the strain or
the.
What do you call that the
What do you call that the
clamps okay? So the purpose of
clamps okay? So the purpose of
this test is one you can see
this test is one you can see
the color the Green color and
the color the Green color and
contrast to the White paper. So
contrast to the White paper. So
that’s a good thing if you have
that’s a good thing if you have
other grades of matcha, only
other grades of matcha, only
Tania is used to make matcha
Tania is used to make matcha
you would never use Sania the
you would never use Sania the
processing is very different of
processing is very different of
to Centralia.
You can use your finger now to
You can use your finger now to
test the texture of your powder
test the texture of your powder
and just you know place your
and just you know place your
finger on top of the matcha on
finger on top of the matcha on
top of one of these clumps and
top of one of these clumps and
then just run it down. Oh, that
then just run it down. Oh, that
feels so good. If you run it
feels so good. If you run it
down the paper, it should feel
down the paper, it should feel
like it should feel I just have
like it should feel I just have
to look it up. It should feel
to look it up. It should feel
like paint, it should feel like
like paint, it should feel like
velvety paint versus like
velvety paint versus like
something coarse.
For Instagram, you guys haven’t
For Instagram, you guys haven’t
been able to see any of this so
been able to see any of this so
I’m just going to turn the
I’m just going to turn the
video here.
You can see that.
Very, like it looks like paint,
Very, like it looks like paint,
you know when I ran my finger
you know when I ran my finger
there if it was coarse, you
there if it was coarse, you
would see like individual
would see like individual
little strips of the the course
little strips of the the course
powder you know going down the
powder you know going down the
line so that is all due to
line so that is all due to
this.
Traditional stone grinder
We’ve been watching here so
We’ve been watching here so
I’ll get back to the video the
I’ll get back to the video the
underneath the solar system
underneath the solar system
like this so the solar system
like this so the solar system
is about
non-english This is in relation
non-english This is in relation
to the shading that I was
to the shading that I was
talking about typically you
talking about typically you
wouldn’t you know think of
wouldn’t you know think of
putting a solar array Panel of
putting a solar array Panel of
solar panel array on top of a
solar panel array on top of a
farm. I mean there is some
farm. I mean there is some
opportunity energy investors
opportunity energy investors
looking for places to put their
looking for places to put their
panels, which is where actually
panels, which is where actually
this idea came from. but. In
this idea came from. but. In
the area of Sheol, which is
the area of Sheol, which is
where this Matcha comes from
where this Matcha comes from
and where Kan and Tori are
and where Kan and Tori are
located is traditionally Asia
located is traditionally Asia
producing area and so yeah,
producing area and so yeah,
maybe hear Maria is the chance
maybe hear Maria is the chance
of whenever I can explain that
of whenever I can explain that
the difference between Sia and
the difference between Sia and
Tania that eventually goes into
Tania that eventually goes into
Matcha so the growing region of
Matcha so the growing region of
Szoke was pretty much
Szoke was pretty much
exclusively built by the.
unemployed samurai class, you
unemployed samurai class, you
know when that whole era of
know when that whole era of
samurai was outlawed in Japan,
samurai was outlawed in Japan,
a lot of those folks that
a lot of those folks that
needed new lines of work and
needed new lines of work and
new thing had to move to shino
new thing had to move to shino
and pretty much built the
and pretty much built the
industry there and all of the
industry there and all of the
varieties that we planted
varieties that we planted
there, the processing and
there, the processing and
systems that we’re set up and
systems that we’re set up and
then all the marketing is a
then all the marketing is a
system set up where for Sania,
system set up where for Sania,
which is the. Form of tea
which is the. Form of tea
that’s consumed in Japan now I
that’s consumed in Japan now I
think like 90 percent or maybe
think like 90 percent or maybe
even more than 90 percent of
even more than 90 percent of
the consumed in Japan is in the
the consumed in Japan is in the
form of sia, but a lot of that
form of sia, but a lot of that
is in the form of very
is in the form of very
convenient commodified products
convenient commodified products
such as ready to drink they
such as ready to drink they
call in Japan, pet bottle and
call in Japan, pet bottle and
this is actually the background
this is actually the background
that I have when I first
that I have when I first
started working in the and
started working in the and
studying. Which was with the
studying. Which was with the
which makes the ready-to-drink
which makes the ready-to-drink
unsweetened Green tea leaf is
unsweetened Green tea leaf is
used in that and so that’s what
used in that and so that’s what
a lot of the demand for Sania
a lot of the demand for Sania
in the market has gone towards
in the market has gone towards
is this really low value? I
is this really low value? I
mean they’re competing directly
mean they’re competing directly
with Coca Cola. so just think
with Coca Cola. so just think
about it in that context like
about it in that context like
this product is directly
this product is directly
competing with Coca Cola, so
competing with Coca Cola, so
they need to be able to offer
they need to be able to offer
the product at a competitive.
the product at a competitive.
Price as well, which means the
Price as well, which means the
market dynamics for the
market dynamics for the
producers of these types of
producers of these types of
teas tea is it hasn’t moved
teas tea is it hasn’t moved
anywhere in the past 40 years.
anywhere in the past 40 years.
In fact, prices even gone down
In fact, prices even gone down
so in this area of suzhou, the
so in this area of suzhou, the
farmers are there, they’re all
farmers are there, they’re all
aging their educating their
aging their educating their
kids and having their kids just
kids and having their kids just
get the heck out of there and
get the heck out of there and
go to the city. Don’t far
go to the city. Don’t far
Matcha matcha is dead. And
Matcha matcha is dead. And
thing and kan which you know
thing and kan which you know
many people in the States have
many people in the States have
probably interacted with cuz he
probably interacted with cuz he
comes here often to educate and
comes here often to educate and
talk. he is not traditionally a
talk. he is not traditionally a
producer. He’s actually a city
producer. He’s actually a city
boy. You know he’s in the city
boy. You know he’s in the city
and and after the tsunami of
and and after the tsunami of
2013 or 2011, I’m sorry.
He became very interested in
He became very interested in
renewable energies as well as
renewable energies as well as
rural lifestyles and business
rural lifestyles and business
opportunities for himself that
opportunities for himself that
would better the clean energy
would better the clean energy
and sustainability initiatives
and sustainability initiatives
in Japan and so he chose to
in Japan and so he chose to
move to Sheol, not because of
move to Sheol, not because of
tea, but just because she’s all
tea, but just because she’s all
that is actually compared to
that is actually compared to
Tokyo, which is where he was.
Tokyo, which is where he was.
He’s a very rural community,
He’s a very rural community,
even though it’s a pretty big
even though it’s a pretty big
city with all of the
city with all of the
surrounding, you know farming
surrounding, you know farming
villages around it Hebrew.
just to get a new start and to
just to get a new start and to
try to realize what his future
try to realize what his future
career would be. and once he
career would be. and once he
was there, you know he started
was there, you know he started
deciding who’s gonna work with
deciding who’s gonna work with
solar energy because he knew of
solar energy because he knew of
these energy investors. So
these energy investors. So
these are people that have the
these are people that have the
solar panels but have no land
solar panels but have no land
to put them, which in Japan is
to put them, which in Japan is
a very big issue. land is a
a very big issue. land is a
very finite resource. It’s an
very finite resource. It’s an
island and. Like gold, if
island and. Like gold, if
anybody owns land, they don’t
anybody owns land, they don’t
just easily give it to someone
just easily give it to someone
or give a list to someone
or give a list to someone
they’re gonna hold on to it
they’re gonna hold on to it
forever. So this energy
forever. So this energy
investors have a very difficult
investors have a very difficult
time finding the land to put
time finding the land to put
their projects on and so that
their projects on and so that
was that was like the purpose
was that was like the purpose
of all of his work is just
of all of his work is just
trying to find where the
trying to find where the
synergies opportunity to create
synergies opportunity to create
that business. and while he was
that business. and while he was
in Shao, he learn from the tea
in Shao, he learn from the tea
farmers there about the
farmers there about the
struggles that they have. With
struggles that they have. With
the market right cuz I told you
the market right cuz I told you
they were all growing and and
they were all growing and and
even to this day, they still
even to this day, they still
are for the most part, growing
are for the most part, growing
and producing sia and getting a
and producing sia and getting a
very low price in the market.
very low price in the market.
so he he says that well, what
so he he says that well, what
about matcha you know, Matcha
about matcha you know, Matcha
is going crazy. You know in the
is going crazy. You know in the
States is going crazy all over
States is going crazy all over
Europe and all over the world.
Europe and all over the world.
Why don’t you guys producing
Why don’t you guys producing
and matcha you can’t you get a
and matcha you can’t you get a
higher price if you go for
higher price if you go for
matcha. The farmer says well,
matcha. The farmer says well,
we’d have to uproot all these
we’d have to uproot all these
plants and put in the a
plants and put in the a
varieties and then on top of
varieties and then on top of
that we have to invest in the
that we have to invest in the
scaffolding system above the
scaffolding system above the
garden to put this blackout
garden to put this blackout
shading cloth and so
shading cloth and so
traditionally that scaffolding
traditionally that scaffolding
very similar to the scaffold
very similar to the scaffold
you see in the video here is
you see in the video here is
made of bamboo, which is you
made of bamboo, which is you
know renewable great resource,
know renewable great resource,
but when you’re trying to cover
but when you’re trying to cover
acreage of Tea Gardens. Bamboo
acreage of Tea Gardens. Bamboo
not only you know, is it
not only you know, is it
resource intensive, but it’s
resource intensive, but it’s
also a lot of labor to put
also a lot of labor to put
these things up. So this is
these things up. So this is
when Kunis saw that synergistic
when Kunis saw that synergistic
opportunity where he can merge
opportunity where he can merge
the interests of these energy
the interests of these energy
investors that are looking for
investors that are looking for
land to put up the scaffolding
land to put up the scaffolding
system with the PV array and to
system with the PV array and to
the farmers that wanna start
the farmers that wanna start
making matcha. So that is the
making matcha. So that is the
reasoning for the PV and it
reasoning for the PV and it
does play a very important role
does play a very important role
in the quality of the.
It’s coming to be a three years
It’s coming to be a three years
old and then we planted. Yeah.
old and then we planted. Yeah.
Ault is a Sammi Dori and why
Ault is a Sammi Dori and why
we’re doing this this land was
we’re doing this this land was
left over the former before
left over the former before
have stopped cultivating this
have stopped cultivating this
land Sori was asked to do the
land Sori was asked to do the
form on this land so what he
form on this land so what he
did was the reason it has a.
99 percent is always making you
99 percent is always making you
know you have But since these
know you have But since these
days They mucha is really
days They mucha is really
famous and he’s trying to make
famous and he’s trying to make
the authentic way of the
the authentic way of the
traditional Matcha kind of
traditional Matcha kind of
making so with the traditional
making so with the traditional
Matcha we need covering the
Matcha we need covering the
she’s when the harvest time is
she’s when the harvest time is
so actually the the shelves for
so actually the the shelves for
the shading is really important
the shading is really important
for. Mancha cultivation So this
for. Mancha cultivation So this
was the idea of brought to make
was the idea of brought to make
shape shelves collecting the
shape shelves collecting the
investment back from the
investment back from the
generation of the electrics
generation of the electrics
itself. It’s kinda like an Echo
itself. It’s kinda like an Echo
project. We’re kinda like a
project. We’re kinda like a
researching how they affect to
researching how they affect to
the plants taking away and we
the plants taking away and we
have the plantation over there
have the plantation over there
which.
planted at the same time
planted at the same time
without the solar panel over
without the solar panel over
there seems like yeah that
there seems like yeah that
taking certain amount of the
taking certain amount of the
lights affecting the tree grow
lights affecting the tree grow
good better than that’s a place
good better than that’s a place
over there So it’s have to be
over there So it’s have to be
has this method of traveling
has this method of traveling
all over the world. districts
all over the world. districts
all over the world. He found
all over the world. He found
out that there’s a technique of
out that there’s a technique of
the all over the world has the
the all over the world has the
technique for shade growing so
technique for shade growing so
this for the high quality. so
this for the high quality. so
this the solar panels supposed
this the solar panels supposed
to be doing that at the same
to be doing that at the same
kind of thing it’s like a light
kind of thing it’s like a light
control controlling for the
control controlling for the
keys.
Alright, so that’s that. I’m
Alright, so that’s that. I’m
just sharing a link with the
just sharing a link with the
alright so that search Facebook
alright so that search Facebook
for the
uda the udaan Midori Kai just
uda the udaan Midori Kai just
just search Facebook for that,
just search Facebook for that,
and you should see like a seven
and you should see like a seven
and a half hour video that
and a half hour video that
comes up and that was that
comes up and that was that
collaborative tea ceremony that
collaborative tea ceremony that
I was talking about earlier
I was talking about earlier
that Marie shared with us. so
that Marie shared with us. so
yeah now you guys should know
yeah now you guys should know
everything you need to know
everything you need to know
about a man.
Is that your name Amanda?
Yeah, now, you should know
Yeah, now, you should know
everything that you need to
everything that you need to
know about Sania tea or Matcha
know about Sania tea or Matcha
tea. I’m sorry. Sosa has a
tea. I’m sorry. Sosa has a
different process than 10 and
different process than 10 and
actually to be honest, even
actually to be honest, even
though the making of matcha
though the making of matcha
like the growing and the
like the growing and the
grinding and the storage and
grinding and the storage and
all of these things even though
all of these things even though
those things are so
those things are so
labor-intensive and and really
labor-intensive and and really
artisanal there the process.
Asia is like the process itself
Asia is like the process itself
compared to the process of is a
compared to the process of is a
bit more complex so what
bit more complex so what
happens?
Is the Green Leaf is harvested
Is the Green Leaf is harvested
and then it is steamed. There’s
and then it is steamed. There’s
not much of a there’s much of a
Withering process even though
Withering process even though
there’s with happening just
there’s with happening just
from the time of harvest to
from the time of harvest to
when it gets to the factory,
when it gets to the factory,
there is a little bit of time
there is a little bit of time
there for a withering to
there for a withering to
happen. There’s not like an
happen. There’s not like an
official withering step it
official withering step it
pretty much goes straight into
pretty much goes straight into
the steaming process and then
the steaming process and then
immediately after steaming
immediately after steaming
it’ll be blown-up this big
it’ll be blown-up this big
shoot and the purpose of
shoot and the purpose of
blowing it up. The big shoot is
blowing it up. The big shoot is
that the steam will like stick
that the steam will like stick
all the leaf together. and
all the leaf together. and
there’s not gonna be any other
there’s not gonna be any other
step in the process where the
step in the process where the
leaf can be separated so like
leaf can be separated so like
in a processing, there’s gonna
in a processing, there’s gonna
be several kind of roasting
be several kind of roasting
steps and and and steps where
steps and and and steps where
the the will be separated but
the the will be separated but
in Tania.
Yeah. go find it. I hope you
Yeah. go find it. I hope you
enjoy it. It’s it looks very
enjoy it. It’s it looks very
cool. It’s a lot. There’s a lot
cool. It’s a lot. There’s a lot
of stuff going on. It’s 24
of stuff going on. It’s 24
hours. so it’s incredible, you
hours. so it’s incredible, you
know Mucha community.
So the right after steaming the
So the right after steaming the
leaf is blown. It’s just like a
leaf is blown. It’s just like a
big sheet of air throws it all
big sheet of air throws it all
up in the air and that causes
up in the air and that causes
all of the leaves to separate
all of the leaves to separate
even though you know they’ve
even though you know they’ve
they’ve been steamed and you
they’ve been steamed and you
know we all stick together and
know we all stick together and
they all separate and then they
they all separate and then they
enter into a furnace and this
enter into a furnace and this
is the this is the main part of
is the this is the main part of
the Tena processing the tent of
the Tena processing the tent of
factory is this big. Furnace
factory is this big. Furnace
that generates a very high heat
that generates a very high heat
and that is just drying the
and that is just drying the
leaf so it’s just steam,
leaf so it’s just steam,
separated and dried and then
separated and dried and then
after it’s run through the the
after it’s run through the the
the furnace or the tirado know
the furnace or the tirado know
that takes quite some time cuz
that takes quite some time cuz
it’s big furnace and there’s
it’s big furnace and there’s
multiple layers. It has to drop
multiple layers. It has to drop
and go you know on this
and go you know on this
conveyor belt through the oven
conveyor belt through the oven
to make sure it’s properly
to make sure it’s properly
dried all the way after that,
dried all the way after that,
then the 10. The raw then be
then the 10. The raw then be
put through a process that
put through a process that
separates the stem from the
separates the stem from the
leaf, So I was saying that
leaf, So I was saying that
earlier that for it to be
earlier that for it to be
official matcha ceremonial
official matcha ceremonial
grade, especially that stem
grade, especially that stem
would need to be removed and so
would need to be removed and so
that’s a different machine
that’s a different machine
where the the yellow parts or
where the the yellow parts or
the stem are removed and then
the stem are removed and then
from there, it’ll go into
from there, it’ll go into
storage to be stored for at
storage to be stored for at
least six months before it’s
least six months before it’s
taken out and ground. Blended
taken out and ground. Blended
and grounded into the matcha
and grounded into the matcha
that we drink Central
that we drink Central
processing is much more complex
processing is much more complex
than just. Steam separate dry
than just. Steam separate dry
so the same thing happens where
so the same thing happens where
the harvested relief comes into
the harvested relief comes into
the factory. There is some
the factory. There is some
minimal amount of withering
minimal amount of withering
that happens, but then it’s
that happens, but then it’s
steamed and then after the
steamed and then after the
steaming process, it goes
steaming process, it goes
through a series of different
through a series of different
rollers and so these are
rollers and so these are
rollers that are on a hot
rollers that are on a hot
plate. so there is heat
plate. so there is heat
involves a very similar to like
involves a very similar to like
the dragon. The dragon Well
the dragon. The dragon Well
processing machines that I’ve
processing machines that I’ve
showed a few weeks ago of the
showed a few weeks ago of the
you know. Being pushed back and
you know. Being pushed back and
forth inside of a kind of
forth inside of a kind of
heated.
Trough you know the the the The
Trough you know the the the The
surface of the trough is Super
surface of the trough is Super
heated and and Central
heated and and Central
processing it’ll go through
processing it’ll go through
several different machines that
several different machines that
are at different temperatures
are at different temperatures
in different pressure of of how
in different pressure of of how
much pressure is being put on
much pressure is being put on
to the leaf as it’s being
to the leaf as it’s being
rolled on that hot surface. So
rolled on that hot surface. So
that’s why. That very, like a
that’s why. That very, like a
very thin smooth glossy finish
very thin smooth glossy finish
to it is is because of all of
to it is is because of all of
this kind of roasting that
this kind of roasting that
happens whenever it’s being
happens whenever it’s being
rolled on those hot surfaces
rolled on those hot surfaces
very similar to Dragon well,
very similar to Dragon well,
but the leaf is very small. You
but the leaf is very small. You
know it’s pretty cool and and
know it’s pretty cool and and
you know you think of all those
you know you think of all those
like little like twigs, you
like little like twigs, you
know like all those little thin
know like all those little thin
pieces that are part of it.
pieces that are part of it.
Each one of those little piece
Each one of those little piece
is like it’s own set
that’s how meticulous this
that’s how meticulous this
process is it like it takes you
process is it like it takes you
know that full you know to use
know that full you know to use
in about one and a Bud and
in about one and a Bud and
condenses it down into one of
condenses it down into one of
those little shreds and that’s
those little shreds and that’s
just from all of that rolling
just from all of that rolling
that happens and after the
that happens and after the
final rolling process you know
final rolling process you know
I’ve seen some factories that
I’ve seen some factories that
have three or four or even five
have three or four or even five
rolling process after. It goes
rolling process after. It goes
into the dryer and then you got
into the dryer and then you got
the Ara, which is like the raw
the Ara, which is like the raw
form of the Centralia. It’s not
form of the Centralia. It’s not
officially until also the Stem
officially until also the Stem
has been removed but in in the
has been removed but in in the
case of Centralia, the Stem
case of Centralia, the Stem
removal is a different process
removal is a different process
than it is with Tanya and the
than it is with Tanya and the
stems are actually saved. and
stems are actually saved. and
that’s what we get as cookie.
that’s what we get as cookie.
so that’s the yellow Bye.
Yellow, you know a little twigs
Yellow, you know a little twigs
that we see with. I wanna see
that we see with. I wanna see
if I can find some video. This
if I can find some video. This
is a video that we didn’t edit
is a video that we didn’t edit
yet it’s.
But we have an archived in our.
Storage here so I can find some
Storage here so I can find some
raw video and show it to you.
Learn something new about
Learn something new about
matcha today.
I know we have gotten a really
I know we have gotten a really
good shot of the cookie. I just
good shot of the cookie. I just
wanna show the video cuz it’s
wanna show the video cuz it’s
really fascinating when it’s
really fascinating when it’s
like separating from the
See this one.
It uses a color Reimer to
It uses a color Reimer to
detect if whatever is passing
detect if whatever is passing
at the conveyor point at that
at the conveyor point at that
point is yellow, you know, so I
point is yellow, you know, so I
hope that is.
Alright. So this video here is
Alright. So this video here is
good though.
This is just showing the
The sanches so this is the
The sanches so this is the
essential process.
So this is what this series of
So this is what this series of
rollers look like see there’s
rollers look like see there’s
like a heated surface that the
like a heated surface that the
the leaf is on and then this
the leaf is on and then this
like spinning brushes basically
like spinning brushes basically
will brush the.
Try it on your Matcha this new
Try it on your Matcha this new
test on the White paper, You
test on the White paper, You
can tell the quality a lot from
can tell the quality a lot from
that. you’ll play the video
that. you’ll play the video
game cuz it’s just so cool. So
game cuz it’s just so cool. So
this is a heated surface. The
this is a heated surface. The
surface of the tea is on is hot
surface of the tea is on is hot
and these brushes are just kind
and these brushes are just kind
of brushing it along and that’s
of brushing it along and that’s
part of that process of you
part of that process of you
know, Condensing it down to
To become the small little
To become the small little
pieces that we’re used to
pieces that we’re used to
seeing.
seeing.
See this
See this is it.
And you know you ever question.
The mastery of Japanese tea
The mastery of Japanese tea
processing, you say, oh, it’s
processing, you say, oh, it’s
all mechanized. There’s no
all mechanized. There’s no
mastery needed. you know this
mastery needed. you know this
video shows you that like when
video shows you that like when
the product is being moved from
the product is being moved from
one roller to the other that is
one roller to the other that is
different batch to batch. you
different batch to batch. you
know, it’s not like a recipe
know, it’s not like a recipe
that they follow the exact same
that they follow the exact same
way every single time so what
way every single time so what
they do is that they have to
they do is that they have to
you know, put their hand in and
you know, put their hand in and
grab a piece of it and and use
grab a piece of it and and use
their.
Own intuition to know if the
Own intuition to know if the
tea is ready to be pushed on to
tea is ready to be pushed on to
the next step or not.
So, yeah, I thought that was
So, yeah, I thought that was
that was a cool video that
that was a cool video that
represents that I hear that a
represents that I hear that a
lot I hear people say oh, well,
lot I hear people say oh, well,
you know Japanese tea making is
you know Japanese tea making is
it’s not you know Mastery like
it’s not you know Mastery like
it is and like China because.
The machines do all the work
The machines do all the work
That’s like there’s truth to
That’s like there’s truth to
that. but then there’s also.
So you can see this guy is
So you can see this guy is
actually using the Chinese
actually using the Chinese
style roller and one of their
style roller and one of their
processing steps to roll the
processing steps to roll the
tea, not just the heating
tea, not just the heating
plate, so every factory will be
plate, so every factory will be
different. Every team does a
different. Every team does a
different, there’s even ways of
different, there’s even ways of
making Sania by hand. so that’s
making Sania by hand. so that’s
something called Timo Mme. You
something called Timo Mme. You
might see that in the market,
might see that in the market,
it’s usually very expensive
it’s usually very expensive
because it’s a high level of
because it’s a high level of
hand, hand craftsmanship and
hand, hand craftsmanship and
and processing.
Let’s see I really wanna show
Let’s see I really wanna show
you guys this
This machine that’s.
That video is not the machine
That video is not the machine
that makes the LOT or takes out
that makes the LOT or takes out
the yellow takes out the.
Essentia
Or the cookie. Yeah, it’s not
Or the cookie. Yeah, it’s not
here.
Let’s see we took a bunch of
Let’s see we took a bunch of
video Ais edta his factory, but
video Ais edta his factory, but
unfortunately, a Boo Boo
unfortunately, a Boo Boo
doesn’t do maybe they do it
doesn’t do maybe they do it
now. I don’t really talk to
now. I don’t really talk to
them too much, but this is a
them too much, but this is a
good representation of the.
See this cloud covers see these
See this cloud covers see these
files are so unedited that
files are so unedited that
they’re just raw. So, this is
they’re just raw. So, this is
kind of an example of what the
kind of an example of what the
This is for Gil Kurt, but
This is for Gil Kurt, but
Matcha is the same shade
Matcha is the same shade
covering but you see there’s
covering but you see there’s
only one layer so even this is
only one layer so even this is
not the true centralia or mom
not the true centralia or mom
Tania ceremonial grade Matcha
Tania ceremonial grade Matcha
kind of shady You wouldn’t want
kind of shady You wouldn’t want
any Sun to come in at all, Want
any Sun to come in at all, Want
to be very dark here, but
to be very dark here, but
that’s just an idea of how high
that’s just an idea of how high
it has to be like the rigging
it has to be like the rigging
system that you know the farmer
system that you know the farmer
has to invest in. Is such an
has to invest in. Is such an
important role in like the
important role in like the
sweetness and the brain focus
sweetness and the brain focus
power that that is in matcha
power that that is in matcha
aur for that matter, too, But
aur for that matter, too, But
you can see how dark these
you can see how dark these
leaves are compared to the
leaves are compared to the
leaves You know over here in
leaves You know over here in
the Sun, The ones in the Sun
the Sun, The ones in the Sun
over here are very yellow.
over here are very yellow.
They’re very happy. This leaves
They’re very happy. This leaves
aren’t so happy.
Because they’re being tortured
Because they’re being tortured
essentially.
How do they dry out the they
How do they dry out the they
dry it with the furnace?
Oh look who commented on the
Oh look who commented on the
Facebook video. It’s great, he
Facebook video. It’s great, he
says New factories plan to
says New factories plan to
start operation from tenth this
start operation from tenth this
month. So yeah, that’s this
month. So yeah, that’s this
video and actually I wanted to
video and actually I wanted to
show that video anyways. So
show that video anyways. So
this is a good time. I’ll bring
this is a good time. I’ll bring
this video over and we can
this video over and we can
watch Coy’s video.
So this was their planting of
So this was their planting of
their fields. Cool time lapse
And Marie, at the end of this
And Marie, at the end of this
video, they will there’s a
video, they will there’s a
little tour of the factory and
little tour of the factory and
I will show.
Hi Oliver.
I feel you guys in on what’s
I feel you guys in on what’s
been happening in this video.
been happening in this video.
there’s intentionally no music
there’s intentionally no music
or anything cuz this is a time
or anything cuz this is a time
lapse that was captured.
lapse that was captured.
alright turn that audio off so
alright turn that audio off so
all of our my favorite Japanese
all of our my favorite Japanese
cultivar. so far from my
cultivar. so far from my
experience is go go you know
experience is go go you know
and that’s through matcha thing
and that’s through matcha thing
that’s cool about working with
that’s cool about working with
Kan and this project here this
Kan and this project here this
factory in this project is
factory in this project is
that.
It’s a completely vertically
It’s a completely vertically
integrated operation, meaning
integrated operation, meaning
that if you want to get a
that if you want to get a
product that was a single
product that was a single
cultivar, you could and
In in most Japanese production
In in most Japanese production
or a Matcha production, it’s
or a Matcha production, it’s
very like the farmer does when
very like the farmer does when
job and then the the factory
job and then the the factory
does one job and then once the
does one job and then once the
product is in Tena form, then
product is in Tena form, then
it goes into like the the The J
it goes into like the the The J
you know market where the
you know market where the
brands that you guys probably
brands that you guys probably
know, will go and purchase
know, will go and purchase
their Matcha and or their 10
their Matcha and or their 10
and then throughout the year
and then throughout the year
they will create. Blends for
they will create. Blends for
the different products that
the different products that
they create you know a matcha
they create you know a matcha
producer. Soma producer is not
producer. Soma producer is not
a farmer. They are like three
a farmer. They are like three
points away from the farmer. A
points away from the farmer. A
matcha producer is usually a
matcha producer is usually a
brand so like some of the the
brand so like some of the the
main brands that we would know
main brands that we would know
would be Etan or prot those or
would be Etan or prot those or
even like sumoto, which is like
even like sumoto, which is like
a very, you know popular.
a very, you know popular.
Wholesale and retail to a
Wholesale and retail to a
certain degree, Those are all
certain degree, Those are all
like tea finishers. Those are
like tea finishers. Those are
like the last points of the I’m
like the last points of the I’m
just trying to get the the
just trying to get the the
video going from his tour of
video going from his tour of
the factory. here we go so
the factory. here we go so
here’s to the factory and let’s
here’s to the factory and let’s
see I think he’s finished the
see I think he’s finished the
the furnace by then Okay here.
the furnace by then Okay here.
This is the furnace.
It’s just like a really big
It’s just like a really big
oven and there’s a multiple
oven and there’s a multiple
layers of there to see the
layers of there to see the
White the White part here
White the White part here
that’s the tension of.
I’ll go back even further he’s
I’ll go back even further he’s
showing me the inside of it now
showing me the inside of it now
too, so that mucha producer
too, so that mucha producer
will like have all the stocks
will like have all the stocks
of the different tensions that
of the different tensions that
they source from different
they source from different
places and then they will
places and then they will
create the blends that then
create the blends that then
okay, so that was going from
okay, so that was going from
steaming.
Here’s what the furnace so this
Here’s what the furnace so this
is the actual drying part.
Let’s see the volume you get
Let’s see the volume you get
this voice.
And this is the thing I was
And this is the thing I was
talking about the air shooting
talking about the air shooting
up. this is where it would
up. this is where it would
shoot up the.
Let’s
see here I like this new
see here I like this new
machine on this really nice.
machine on this really nice.
It’s so shiny. it’s nice and
It’s so shiny. it’s nice and
clean. Yeah. it’s shiny and
clean. Yeah. it’s shiny and
this little conveyor once the
this little conveyor once the
leaf drops here that conveys
leaf drops here that conveys
keep pouring so leave from pile
keep pouring so leave from pile
on top of the leaves each other
on top of the leaves each other
so phones and then. You know
so phones and then. You know
that.
Where’s of the enters here and
Where’s of the enters here and
goes through you know you can’t
goes through you know you can’t
see you know one way it’s
see you know one way it’s
operating because this this has
operating because this this has
enormous heat inside so it’s
enormous heat inside so it’s
not routing so you can see
not routing so you can see
right now. you see the brick.
right now. you see the brick.
There’s something special and
There’s something special and
you can see you know that
you can see you know that
that’s the actual furnace a
that’s the actual furnace a
wood. Yeah. Yeah. Yeah.
wood. Yeah. Yeah. Yeah.
And all the
And all the leaf goes through.
Over here
We know the test for you and
We know the test for you and
then drop it and then they
then drop it and then they
leave would go up the air again
leave would go up the air again
and goes out there and another
and goes out there and another
on there to return to the bonus
on there to return to the bonus
again. So this will keep going
again. So this will keep going
at five times and then pretty
at five times and then pretty
much try to leave like a potato
much try to leave like a potato
chips be.
Go up to the next page that’s
Go up to the next page that’s
the another room. Here.
Everything is new here.
So this machine separates the
So this machine separates the
leaf and the stem and I would.
separates here and enter to
separates here and enter to
this spin-dryer machine. One
this spin-dryer machine. One
side is a part. One side is the
side is a part. One side is the
part because the sickness of
part because the sickness of
the you know each material is
the you know each material is
different. so you know the
different. so you know the
final that would be a different
final that would be a different
so we separate and dry and I’m
so we separate and dry and I’m
the all these the dried up
the all these the dried up
that.
Will be going out from here?
And this is the packing place
And this is the packing place
receive it in these bags.
So that this factory would make
So that this factory would make
is a material so that’s it. so
is a material so that’s it. so
that’s just the tent with
that’s just the tent with
what’s called the chichat where
what’s called the chichat where
the tension is made and then
the tension is made and then
it’s packaged and then these
it’s packaged and then these
packages would then go into a
packages would then go into a
cold storage for at least six
cold storage for at least six
months and then in October so
months and then in October so
this is May We’re now in Cooney
this is May We’re now in Cooney
Kan said that May tenth is the
Kan said that May tenth is the
date of. And they’ll do their
date of. And they’ll do their
first run in this factory brand
first run in this factory brand
new factory on May tenth,
new factory on May tenth,
they’ll do it and then at the
they’ll do it and then at the
you know beginning to Middle of
you know beginning to Middle of
October. all of that tension
October. all of that tension
that’s been called stored would
that’s been called stored would
be opened up and can start
be opened up and can start
doing the blending and the
doing the blending and the
grinding into Matcha. So yeah
grinding into Matcha. So yeah
we won’t get to experience this
we won’t get to experience this
year’s matcha harvest until the
year’s matcha harvest until the
autumn and that happens every.
So you know the difference
So you know the difference
between something like this and
between something like this and
you know matcha that we can get
you know matcha that we can get
from you know, major brands and
from you know, major brands and
stores is that those matcha
stores is that those matcha
producers at the in the brands
producers at the in the brands
in the stores like they don’t
in the stores like they don’t
wanna connect you with the
wanna connect you with the
farmer and actually a lot of
farmer and actually a lot of
cases, they’re not connected to
cases, they’re not connected to
the farmer themselves. They’re
the farmer themselves. They’re
not trying to keep things
not trying to keep things
single-origin. They’re just
single-origin. They’re just
trying to create a final
trying to create a final
product that they want for
product that they want for
their brand so often times. It
their brand so often times. It
will be a blend of many
will be a blend of many
different sources as well as
different sources as well as
origins, so you know you see is
origins, so you know you see is
a very famous region to
a very famous region to
producing region of Japan. It’s
producing region of Japan. It’s
the most highly marketed and
the most highly marketed and
highly priced region Tva Maren
highly priced region Tva Maren
region and so people see that
region and so people see that
brand and it adds a lot of
brand and it adds a lot of
marketing power to it but in
marketing power to it but in
the law of what you can title
the law of what you can title
as Gucci. It only has to be the
as Gucci. It only has to be the
last step of the process.
last step of the process.
whatever that finishing
whatever that finishing
happens, it has to happen and
happens, it has to happen and
and even what’s classified as
and even what’s classified as
UE is much wider than UE the
UE is much wider than UE the
city where the tea is grown,
city where the tea is grown,
Soto or even be a prefecture.
Soto or even be a prefecture.
There are a lot of areas around
There are a lot of areas around
UE not in UE proper that can
UE not in UE proper that can
be.
Considered so if of a blender
Considered so if of a blender
or you know one of these tea
or you know one of these tea
finishers is in
inyo and it is sourcing from
inyo and it is sourcing from
all over Japan, including Paco
all over Japan, including Paco
and Kashima, which is like very
and Kashima, which is like very
South part of the main island
South part of the main island
as long as they’re doing the
as long as they’re doing the
blending in the processing, the
blending in the processing, the
final processing and the final
final processing and the final
lining of the matcha Ando they.
lining of the matcha Ando they.
Are legally allowed to call
Are legally allowed to call
that ocha and so that’s where a
that ocha and so that’s where a
lot of the confusion around Uta
lot of the confusion around Uta
most of the ocha that you see
most of the ocha that you see
on the market is not actually
on the market is not actually
grown in UE. It’s not actually
grown in UE. It’s not actually
the Tiguan of of UE so Yeah,
the Tiguan of of UE so Yeah,
it’s usually blends of coming
it’s usually blends of coming
from all over the country just
from all over the country just
ground in UE area. so what’s
ground in UE area. so what’s
unique about this is these guys
unique about this is these guys
are Ando and they are able to
are Ando and they are able to
keep things single-origin. I’m
keep things single-origin. I’m
sure a portion of their
sure a portion of their
production every year will go
production every year will go
into that general kind of
into that general kind of
market that I was talking about
market that I was talking about
where you know it would be
where you know it would be
blended with other teams but to
blended with other teams but to
most of their ability They are
most of their ability They are
gonna. To keep their production
gonna. To keep their production
local and that’s how we can get
local and that’s how we can get
access to the single cultivar,
access to the single cultivar,
not only single garden But
not only single garden But
Single cultivar matcha and
Single cultivar matcha and
that’s how I was able to
that’s how I was able to
discover that you know, I
discover that you know, I
prefer the go cultivar over the
prefer the go cultivar over the
other cultivars in the in the
other cultivars in the in the
market, it’s not really
market, it’s not really
considered the highest quality,
considered the highest quality,
the highest price when the
the highest price when the
highest valued one is typically
highest valued one is typically
the Salma Dori, which was. You
the Salma Dori, which was. You
know the the cult of that Kunis
know the the cult of that Kunis
was talking about earlier that
was talking about earlier that
him and hariri had planted so
him and hariri had planted so
that is a high regarded
that is a high regarded
cultivar. It does have a very
cultivar. It does have a very
rich complex flavor profile to
rich complex flavor profile to
it but I find the the goal to
it but I find the the goal to
be like naughty or and sweeter
be like naughty or and sweeter
and that’s you know what I’m
and that’s you know what I’m
attracted to you know in my my
attracted to you know in my my
Green tea, but everybody has a
Green tea, but everybody has a
different a different taste,
different a different taste,
but when it comes to matcha,
but when it comes to matcha,
it’s gonna be very difficult
it’s gonna be very difficult
for you. To find a single
for you. To find a single
cultivar single garden sample
cultivar single garden sample
to try but definitely reach out
to try but definitely reach out
to us and we’ll be able to help
to us and we’ll be able to help
you get access to that cuz we
you get access to that cuz we
work with very cool sustainable
work with very cool sustainable
projects like. Matcha organic
projects like. Matcha organic
Japan that is the name of this
Japan that is the name of this
project and actually this
project and actually this
project the video that we saw
project the video that we saw
is actually an entire village.
is actually an entire village.
so it’s I think eight farmers
so it’s I think eight farmers
growers that could said are in
growers that could said are in
this network that are working
this network that are working
together to make their gardens
together to make their gardens
and also make this factory and
and also make this factory and
they are in a very remote area
they are in a very remote area
of lands that are you know kind
of lands that are you know kind
of going. Yeah, we’re the only
of going. Yeah, we’re the only
ones that have the single
ones that have the single
cultivar not just to try, which
cultivar not just to try, which
does make them very pricey. So
does make them very pricey. So
if you do ask me for a sample
if you do ask me for a sample
of a single cultivar, please be
of a single cultivar, please be
prepared for a price that
prepared for a price that
you’ve never seen on matcha
you’ve never seen on matcha
before but that’s why we make
before but that’s why we make
blends ourselves to make the
blends ourselves to make the
product more accessible for
product more accessible for
different applications. So even
different applications. So even
like the cafe that we have is
like the cafe that we have is
something that was. Developed
something that was. Developed
exclusively for the North
exclusively for the North
American market like the cafe
American market like the cafe
and market that’s looking for a
and market that’s looking for a
matcha that is good enough to
matcha that is good enough to
drink on its own. like if you
drink on its own. like if you
made a Bowl like this on, it’s
made a Bowl like this on, it’s
own It would be good, but it’s
own It would be good, but it’s
also at a price point that’s
also at a price point that’s
accessible to coffee shops and
accessible to coffee shops and
cafes. So that’s how we’re
cafes. So that’s how we’re
getting good much a real matcha
getting good much a real matcha
into the coffee shop which few
into the coffee shop which few
other brands have figured out
other brands have figured out
like most of the matcha you see
like most of the matcha you see
in coffee shops is like not. It
in coffee shops is like not. It
is powdered Green tea that’s
is powdered Green tea that’s
already been pre blended with
already been pre blended with
sugar and milk powder and other
sugar and milk powder and other
preservatives and just not
preservatives and just not
healthy and not matcha and not
healthy and not matcha and not
good. so yeah, our goal is to
good. so yeah, our goal is to
make sure that even the most
make sure that even the most
casual coffee shop will have
casual coffee shop will have
matcha available for you. Real
matcha available for you. Real
matcha.
Yeah, Asuka a call you’re
Yeah, Asuka a call you’re
talking about going back to UE
talking about going back to UE
Lui is nice. Azuka was nice. I
Lui is nice. Azuka was nice. I
waited there. It’s a weird
waited there. It’s a weird
thing for me to go back now
thing for me to go back now
just because you know it’s a
just because you know it’s a
very different place for A-
very different place for A-
four now than it was whenever I
four now than it was whenever I
lived there and worked there.
lived there and worked there.
when I lived and work there, I
when I lived and work there, I
was like the first four or to
was like the first four or to
ever you know, step foot there.
ever you know, step foot there.
although I don’t think I was
although I don’t think I was
I’m sure other foreigners have
I’m sure other foreigners have
been there, but that was always
been there, but that was always
kind of. The response I got
kind of. The response I got
from people is that yeah, I was
from people is that yeah, I was
like so unique and different.
like so unique and different.
But now at this point, I think
But now at this point, I think
a boo Boo’s had like over 200
a boo Boo’s had like over 200
people not only visit there.
people not only visit there.
I’m sure they’ve had thousands
I’m sure they’ve had thousands
of people just coming in for a
of people just coming in for a
daily visit but hundreds of
daily visit but hundreds of
people actually living there
people actually living there
for months at a time from all
for months at a time from all
over the world and you know at
over the world and you know at
one point of time, there’s
one point of time, there’s
gonna be four or five
gonna be four or five
foreigners living there at one
foreigners living there at one
time
yeah, it’s a strange. It’s a
yeah, it’s a strange. It’s a
very strange different
very strange different
experience for me and
experience for me and
additionally, I I no longer
additionally, I I no longer
work with Alu just because they
work with Alu just because they
didn’t agree to the standards
didn’t agree to the standards
of transparency that I ended up
of transparency that I ended up
making 40 and for you know the
making 40 and for you know the
businesses that can work
businesses that can work
together on our platform
together on our platform
because yeah did you know they
because yeah did you know they
they claimed to be a single
they claimed to be a single
farmer, but they’re they’re
farmer, but they’re they’re
actually not and they’re not
actually not and they’re not
proponents of organic
proponents of organic
agriculture. And there’s just a
agriculture. And there’s just a
lot of things, but yeah, really
lot of things, but yeah, really
grateful for the town of Azusa.
grateful for the town of Azusa.
I made a lot of great friends
I made a lot of great friends
there and I learned a lot about
there and I learned a lot about
tea there too.
Yeah. RR Thank you for all of
Yeah. RR Thank you for all of
your recommendations. I’ll have
your recommendations. I’ll have
to look them all up.
Yeah, I know that yeah and that
Yeah, I know that yeah and that
story you’re talking about and
story you’re talking about and
the thing with the pudgy
the thing with the pudgy
cheeks. That’s cha-cha. She’s
cheeks. That’s cha-cha. She’s
like the
That store has a really magical
That store has a really magical
tea House. That’s like up on
tea House. That’s like up on
top of this cliff. I don’t know
top of this cliff. I don’t know
it’s up on top of the tree. All
it’s up on top of the tree. All
I know is that you have to
I know is that you have to
climb up like a lot of steps to
climb up like a lot of steps to
get to it and you can Reserve a
get to it and you can Reserve a
little tea time a little tea
little tea time a little tea
session up in that in that
session up in that in that
area. so yeah that over the
area. so yeah that over the
last time I went to Azusa. I
last time I went to Azusa. I
had a session up there with a
had a session up there with a
couple of friends and that was
couple of friends and that was
really magical. I also stayed
really magical. I also stayed
in the hotel there which was
in the hotel there which was
also. Unique and fun cuz all
also. Unique and fun cuz all
the other times that I’ve ever
the other times that I’ve ever
gone to you guys stayed just in
gone to you guys stayed just in
you know stayed in my home.
you know stayed in my home.
Stay place so yeah, it was a
Stay place so yeah, it was a
whole nightmare story on its
whole nightmare story on its
own, but you know all your life
own, but you know all your life
experiences. make you who you
experiences. make you who you
are so I’m grateful for it.
Wow. that’s cool. Yeah, the
Wow. that’s cool. Yeah, the
little the little key chains. I
little the little key chains. I
have a few of those actually we
have a few of those actually we
keep one hanging from the from
keep one hanging from the from
the camera bag. It’s nice
the camera bag. It’s nice
actually have a video. I’ll
actually have a video. I’ll
show you you’ll like it.
I’m sure you’ve seen this
I’m sure you’ve seen this
video. you said. You were
video. you said. You were
looking for a On Vimeo or
looking for a On Vimeo or
YouTube,
So this is this is Aki and his
So this is this is Aki and his
teethed. I get some ice.
That’s that’s and you know.
You.
The the Street.
Yeah, our videos for for all
Yeah, our videos for for all
you have gone viral
so it’s gonna come with the A.
I’m glad to see him doing stuff
I’m glad to see him doing stuff
like he has so much help do you
like he has so much help do you
know the the foreigners that go
know the the foreigners that go
work there. He has a lot of
work there. He has a lot of
help with keeping content up
Yeah, he’s a great personality.
Yeah, he’s a great personality.
I have a little bit left.
I have a little bit left.
A
A little settled on the bottom,
A little settled on the bottom,
maybe I’ll add a little bit
maybe I’ll add a little bit
more freshen it up.
So, yeah, let’s see if you have
So, yeah, let’s see if you have
any questions.
I think we’re good, I think I
I think we’re good, I think I
might be.
Yeah, I find my own way and
Yeah, I find my own way and
everybody else finds their own
everybody else finds their own
way. And perhaps you know the
way. And perhaps you know the
the roads can realign but you
the roads can realign but you
know like the whole principle
know like the whole principle
of this business that I’ve
of this business that I’ve
built is to empower people and
built is to empower people and
if or farmers specifically, if
if or farmers specifically, if
a farmer like finds their own
a farmer like finds their own
way and has been empowered
way and has been empowered
enough to do it on their own
enough to do it on their own
like I am perfectly happy
like I am perfectly happy
actually mission accomplished
actually mission accomplished
if they are able to do it on
if they are able to do it on
their own so in the case of a
their own so in the case of a
boo. I mean, it’s just a little
boo. I mean, it’s just a little
bit unfortunate because you
bit unfortunate because you
know like that’s kind of one of
know like that’s kind of one of
my my roots and those were like
my my roots and those were like
original tea friends that I had
original tea friends that I had
and people that I trusted and
and people that I trusted and
lived with I actually lived in
lived with I actually lived in
Coy’s House before he got
Coy’s House before he got
married and. So, yeah, I mean,
married and. So, yeah, I mean,
it’s just a little little bit
it’s just a little little bit
hard because of that extra
hard because of that extra
condition. but you know, I’m
condition. but you know, I’m
I’m proud that they’re able to
I’m proud that they’re able to
figure out you know their own
figure out you know their own
marketing in their own business
marketing in their own business
to To introduce you know their
to To introduce you know their
products and their ideas and
products and their ideas and
and also the spirit of tea so
and also the spirit of tea so
more so than just the product
more so than just the product
cuz you know the quality of the
cuz you know the quality of the
product is is not so great but
product is is not so great but
it does get people into the
it does get people into the
lifestyle of tea which is the
lifestyle of tea which is the
most important thing I think to
most important thing I think to
do at this time as we’re you
do at this time as we’re you
know fighting to to keep the
know fighting to to keep the
production of tea flowing so
production of tea flowing so
yeah theys. At doing that and
yeah theys. At doing that and
you know, I know that work that
you know, I know that work that
I’ve done for them has helped
I’ve done for them has helped
them get on to that path and
them get on to that path and
they don’t owe me anything and
they don’t owe me anything and
I don’t owe them anything other
I don’t owe them anything other
than a friendship and a
than a friendship and a
relationship. so I do keep that
relationship. so I do keep that
up and that’s why I keep this
up and that’s why I keep this
video videos up and and talk
video videos up and and talk
about them but yeah, we don’t
about them but yeah, we don’t
see eye to eye and how the
see eye to eye and how the
business should work. you know,
business should work. you know,
I’m not on had told me one time
I’m not on had told me one time
that’s He told me cuz like it
that’s He told me cuz like it
was like maybe the second or
was like maybe the second or
third time. I went back after I
third time. I went back after I
lived there and after two, it
lived there and after two, it
had already like kind of
had already like kind of
manifested into what it is and
manifested into what it is and
the. The culture and the
the. The culture and the
mission that I had established
mission that I had established
for the business and of course
for the business and of course
transparency is like the key
transparency is like the key
term that we use a lot and that
term that we use a lot and that
idea of trust only being able
idea of trust only being able
to really be built with that
to really be built with that
transparency and so I was I was
transparency and so I was I was
speaking to matan about that
speaking to matan about that
and he’s, he says. No. no. no.
and he’s, he says. No. no. no.
why do you wanna be
why do you wanna be
transparent? I mean, that’s the
transparent? I mean, that’s the
that’s the the base of the
that’s the the base of the
entire you know, disagreement
entire you know, disagreement
or whatever you wanna call it.
or whatever you wanna call it.
it’s not even a disagreement
it’s not even a disagreement
because there’s so many more
because there’s so many more
things that we agree on and
things that we agree on and
have friendship or howm, but
have friendship or howm, but
the. Of the the two different
the. Of the the two different
paths is is you know my kind of
paths is is you know my kind of
obsession for transparency and
obsession for transparency and
trying to live that example of
trying to live that example of
transparency so that others can
transparency so that others can
feel inspired and confident
feel inspired and confident
that they can do it as well
that they can do it as well
without being at risk of
without being at risk of
anything bad. But you know,
anything bad. But you know,
there’s still a lot of fear
there’s still a lot of fear
around transparency and I think
around transparency and I think
the Japanese culture you know
the Japanese culture you know
holds a lot of that fear. you
holds a lot of that fear. you
know, I mean they have a fear
know, I mean they have a fear
of. Sharing their true selves
of. Sharing their true selves
to others. so you know in
to others. so you know in
business, it’s the same way so
business, it’s the same way so
he tells me this thing and the
he tells me this thing and the
thing that he tells me it
thing that he tells me it
sticks to me today and makes me
sticks to me today and makes me
think, and you know I bring it
think, and you know I bring it
up in conversations often just
up in conversations often just
to get other people’s
to get other people’s
reflections on it, he says. Why
reflections on it, he says. Why
would you wanna be transparent?
would you wanna be transparent?
Then no one will see you.
Then no one will see you.
Pretty powerful right, Yeah.
Pretty powerful right, Yeah.
so.
Yeah. so yeah, I’m so happy for
Yeah. so yeah, I’m so happy for
them.
Overpriced So that’s that’s
Overpriced So that’s that’s
what I’m talking about. Why
what I’m talking about. Why
would you wanna be transparent?
would you wanna be transparent?
Then no one will see you. And I
Then no one will see you. And I
think well you guys see me
think well you guys see me
right now right.
That’s what I can’t. I can’t
That’s what I can’t. I can’t
you know.
Yeah, I think you know he came
Yeah, I think you know he came
up with a very clever way to
up with a very clever way to
defend. you know his
defend. you know his
perspective on it but in the
perspective on it but in the
context of why I’m practicing
context of why I’m practicing
transparency in the information
transparency in the information
age is because that’s how
age is because that’s how
people see you know. people are
people see you know. people are
seeing me much more than if I
seeing me much more than if I
had built the conventional
had built the conventional
traditional you know wholesale
traditional you know wholesale
business. so you know the our
business. so you know the our
use of transparent. And use of
use of transparent. And use of
collaboration and just like
collaboration and just like
kind of collaborative mentality
kind of collaborative mentality
and spirit and energy is
and spirit and energy is
exciting for people. It gets
exciting for people. It gets
people you know interested in
people you know interested in
what we’re doing and you know
what we’re doing and you know
our company has won awards from
our company has won awards from
it and we get recognized
it and we get recognized
articles written specifically a
articles written specifically a
daughter transparency. you know
daughter transparency. you know
so I think yeah. I’m still
so I think yeah. I’m still
feeling strong in my intuition
feeling strong in my intuition
that transparency is the way to
that transparency is the way to
go and I’m gonna continue doing
go and I’m gonna continue doing
it so. It’s that’s the reason
it so. It’s that’s the reason
behind that.
So, yeah, I like how you say
So, yeah, I like how you say
that you said you met
that you said you met
transparent from people when
transparent from people when
you lived in Canada and
you lived in Canada and
America. transparency is part
America. transparency is part
of what makes them genuine.
of what makes them genuine.
another good word genuine and
another good word genuine and
authentic. I mean those are two
authentic. I mean those are two
kind of porous terms that I
kind of porous terms that I
think that are good to use and
think that are good to use and
they’re genuinely fun and
they’re genuinely fun and
outgoing or they’re genuinely
outgoing or they’re genuinely
jerks and ??? like that that
jerks and ??? like that that
can be it and if you’re
can be it and if you’re
transparent and confident and
transparent and confident and
authentic in who you are people
authentic in who you are people
are gonna they’re gonna trust
are gonna they’re gonna trust
you more even. Jerk You know
you more even. Jerk You know
like you’re gonna trust you
like you’re gonna trust you
more because like what you see
more because like what you see
is what you get and there’s no
is what you get and there’s no
games and there’s no guessing
games and there’s no guessing
and there’s no backstabbing.
and there’s no backstabbing.
you know, of course there’s
you know, of course there’s
potential for back. I mean all
potential for back. I mean all
the time but if you are truly
the time but if you are truly
authentic and truly transparent
authentic and truly transparent
and who you are then the
and who you are then the
capacity for trust that can be
capacity for trust that can be
built with your relationships,
built with your relationships,
Be personal or business or
Be personal or business or
whatever. Capacity is gonna be
whatever. Capacity is gonna be
much higher. so you know I feel
much higher. so you know I feel
pretty strongly about that and
pretty strongly about that and
I think the business that we
I think the business that we
built, you know proves a lot of
built, you know proves a lot of
that. you know I’m starting to
that. you know I’m starting to
like dive into new territories
like dive into new territories
and new networks and new
and new networks and new
communities of people where I’m
communities of people where I’m
starting to see that
starting to see that
transparency is important, but
transparency is important, but
there’s different boundaries
there’s different boundaries
for different people in
for different people in
different communities. And so I
different communities. And so I
have a new concept that I like
have a new concept that I like
advocate for Hey, Chris Good to
advocate for Hey, Chris Good to
see you. How are you? Oh? I
see you. How are you? Oh? I
like that Howie. That’s what
like that Howie. That’s what
you say Howdy. I like that.
you say Howdy. I like that.
we’re we’re talking Japanese
we’re we’re talking Japanese
culture today, but I’ll I’ll
culture today, but I’ll I’ll
take I’ll take a little like
take I’ll take a little like
that
So what I’m talking about
So what I’m talking about
transparency. Oh yeah. I have a
transparency. Oh yeah. I have a
new term that I like to
new term that I like to
advocate for that I call
advocate for that I call
consensual transparency. so
consensual transparency. so
this is like this is whenever
this is like this is whenever
you create the culture of
you create the culture of
transparency among people to
transparency among people to
build trust, but say are we’re
build trust, but say are we’re
gonna allow you to create your
gonna allow you to create your
own boundaries of what you feel
own boundaries of what you feel
comfortable in sharing in your
comfortable in sharing in your
transparency? you know keep in
transparency? you know keep in
mind, though that the more
mind, though that the more
transparency you give the
transparency you give the
mutual transparency. Is given
mutual transparency. Is given
between two parties that are
between two parties that are
gonna do some type of
gonna do some type of
transaction with each other and
transaction with each other and
in this context is usually
in this context is usually
business. so you’re gonna do
business. so you’re gonna do
some type of business Exchange.
some type of business Exchange.
the more transparency that’s
the more transparency that’s
there the more trust that we’ll
there the more trust that we’ll
be there, but we understand
be there, but we understand
that you have your boundaries
that you have your boundaries
so you can consent to your
so you can consent to your
permissions of of what
permissions of of what
information you want shared and
information you want shared and
that will allow for more
that will allow for more
successful and trusting
successful and trusting
transactions to happen. you
transactions to happen. you
know. And a lot of the farmers
know. And a lot of the farmers
that we work with you know
that we work with you know
excluding a-b cuz this is like
excluding a-b cuz this is like
where that came up is that
where that came up is that
these farmers are in such a
these farmers are in such a
marginalized and vulnerable
marginalized and vulnerable
position that they are willing
position that they are willing
to share everything and they’re
to share everything and they’re
proud to share everything
proud to share everything
because you know they have
because you know they have
first of all they have nothing
first of all they have nothing
to lose. They only have to gain
to lose. They only have to gain
like they’re already in this
like they’re already in this
very oppressed marginalized
very oppressed marginalized
position so they want. To be
position so they want. To be
shared, you know so whenever I
shared, you know so whenever I
build the team, they’re like
build the team, they’re like
yeah put on my information out
yeah put on my information out
there get it all out there. I
there get it all out there. I
wanna you know discover new
wanna you know discover new
business around the world, but
business around the world, but
then you go to another type of
then you go to another type of
business and you know they may
business and you know they may
say you know like so here’s an
say you know like so here’s an
example and I’ll I’ll be you
example and I’ll I’ll be you
know forth right about it. I
know forth right about it. I
have explored the industrial
have explored the industrial
hemp industry and offering the
hemp industry and offering the
type of supply chain services
type of supply chain services
that I offer to the tea
that I offer to the tea
industry to this hemp farmers.
industry to this hemp farmers.
Because there’s such a weird
Because there’s such a weird
kind of huge spike in market
kind of huge spike in market
growth which also there’s a
growth which also there’s a
spike in production growth, but
spike in production growth, but
these producers that have the
these producers that have the
skill set to to handle this
skill set to to handle this
demand. you know just 10 years
demand. you know just 10 years
ago or even just five years
ago or even just five years
ago, we’re all criminals so the
ago, we’re all criminals so the
mentality about business and
mentality about business and
how they’re used to interacting
how they’re used to interacting
with people are very different
with people are very different
and then they also. Possesses a
and then they also. Possesses a
lot of power in these
lot of power in these
transactions because the demand
transactions because the demand
is so high and there’s a very
is so high and there’s a very
limited exclusive source so the
limited exclusive source so the
power dynamic between the two
power dynamic between the two
parties is very different and
parties is very different and
the boundaries that each of
the boundaries that each of
those parties have for what
those parties have for what
they’re willing to share with
they’re willing to share with
each other is very different
each other is very different
than these two transactions
than these two transactions
that I’ve been doing and so
that I’ve been doing and so
that’s where the whole concept
that’s where the whole concept
of consensual transparency
of consensual transparency
comes up.
Chris let’s see what you said
Chris let’s see what you said
he’s a transparency versus
he’s a transparency versus
trade secret. Yeah, that’s
trade secret. Yeah, that’s
that’s important to
that’s important to
transparency always wins long
transparency always wins long
run and short when I appreciate
run and short when I appreciate
your transparency. Oh thank you
your transparency. Oh thank you
Chris. that’s interesting
Chris. that’s interesting
though that you like create
though that you like create
that kind of difference between
that kind of difference between
transparency and trade secret.
transparency and trade secret.
I think trade secret is
I think trade secret is
something very important like
something very important like
your recipe your intellectual
your recipe your intellectual
property. you know, I think
property. you know, I think
that that could be considered a
that that could be considered a
trade secret but like your
trade secret but like your
source and And in and of
source and And in and of
itself, is like unless you’re
itself, is like unless you’re
you’re you’re buying like
you’re you’re buying like
a hundred percent of whatever
a hundred percent of whatever
is being produced from that
is being produced from that
thing. It’s not much of a
thing. It’s not much of a
secret like other people are
secret like other people are
gonna get access to that and
gonna get access to that and
you’re trying to put this like
you’re trying to put this like
artificial trade secret over it
artificial trade secret over it
is not really gonna solve that
is not really gonna solve that
problem in the long run and I
problem in the long run and I
think it’s kind of silly
think it’s kind of silly
marketing anyway like I think
marketing anyway like I think
there’s only a very niche
there’s only a very niche
market that truly. Sheets
market that truly. Sheets
exclusively exclusivity and
exclusively exclusivity and
trade secrets trade secrets is
trade secrets trade secrets is
why I don’t use commercial
why I don’t use commercial
voices. so that’s interesting
voices. so that’s interesting
right. so so that’s your way
right. so so that’s your way
and you know what your way of
and you know what your way of
doing that is not going to make
doing that is not going to make
a difference on your business.
a difference on your business.
Unless you know you have an
Unless you know you have an
authentic hustle like you’re
authentic hustle like you’re
genuine and authentic and build
genuine and authentic and build
a community and a network of.
a community and a network of.
Followers and customers that
Followers and customers that
appreciate you and they’re
appreciate you and they’re
appreciating you for your
appreciating you for your
authenticity. Not for your
authenticity. Not for your
trade secret. Not for your
trade secret. Not for your
exclusive thing that you have
exclusive thing that you have
but there is a niche market and
but there is a niche market and
I’ve found it pretty much
I’ve found it pretty much
exclusively within the
exclusively within the
Specialty Coffee, which is like
Specialty Coffee, which is like
a very masculine you know Ving
a very masculine you know Ving
towards the masculine energy of
towards the masculine energy of
of value being in the
of value being in the
exclusivity and the thing
exclusivity and the thing
versus in the quality of the
versus in the quality of the
product.
and you might have seen this
and you might have seen this
two going into a lot of them
two going into a lot of them
are food safe. That’s true.
are food safe. That’s true.
Yeah, you gotta be. they say
Yeah, you gotta be. they say
it’s safe, but it’s not that’s
it’s safe, but it’s not that’s
true. You’ve got like research
true. You’ve got like research
your product. I mean at the end
your product. I mean at the end
of the day if you end up giving
of the day if you end up giving
your customer unhealthy
your customer unhealthy
product, it’s gonna fall back
product, it’s gonna fall back
on you not just on your
not just on your suppliers. you
not just on your suppliers. you
know for you is this. It is
know for you is this. It is
this so it’s always good to to
this so it’s always good to to
take extra steps to make sure
take extra steps to make sure
that you’re Sourcing the
that you’re Sourcing the
product that you believe in and
product that you believe in and
producing a product that you
producing a product that you
believe in.
They put the chemicals on right
They put the chemicals on right
as the the the buds are
as the the the buds are
developing. It’s funny.
So, yeah, they can’t go
So, yeah, they can’t go
organic. They don’t care so
organic. They don’t care so
Japan doesn’t care Japan. they
Japan doesn’t care Japan. they
actually like chemicals so like
actually like chemicals so like
the flavor profile high quality
the flavor profile high quality
profil that yields the highest
profil that yields the highest
price in the markets are the
price in the markets are the
Tess that have the strongest
Tess that have the strongest
umami and the strongest flavor
umami and the strongest flavor
and the farmers have just
and the farmers have just
become so accustomed to using.
become so accustomed to using.
it’s of the fertilizers that
it’s of the fertilizers that
they use. I mean, of course,
they use. I mean, of course,
utilizing herbicides and
utilizing herbicides and
pesticides helps to you know
pesticides helps to you know
focus on the growth. The plant,
focus on the growth. The plant,
but the fertilizers is really
but the fertilizers is really
what packs in all of that so
what packs in all of that so
yeah I like using chemicals is
yeah I like using chemicals is
a part of market success in
a part of market success in
Japan for the local market just
Japan for the local market just
for the local market but now
for the local market but now
I’m starting to see the other
I’m starting to see the other
end of that argument with
end of that argument with
farmers where it’s like we’ve
farmers where it’s like we’ve
hit this tipping point where
hit this tipping point where
you know like every year when
you know like every year when
you start using chemicals every
you start using chemicals every
year, you have to use more and
year, you have to use more and
more, especially if you want to
more, especially if you want to
make it stronger and stronger
make it stronger and stronger
mommy, you have to use more and
mommy, you have to use more and
more and so they’re hitting
more and so they’re hitting
this tipping point where the
this tipping point where the
economics are just. Working for
economics are just. Working for
them, It’s like it’s too
them, It’s like it’s too
expensive for me to add more
expensive for me to add more
chemicals and so a lot of
chemicals and so a lot of
farmers are choosing to go
farmers are choosing to go
organic out of necessity even
organic out of necessity even
though 10 years ago, the most
though 10 years ago, the most
of the Western market was clean
of the Western market was clean
for a lot of these folks to go
for a lot of these folks to go
organic for a market purpose
organic for a market purpose
and they all deny it. And
and they all deny it. And
that’s okay. You guys don’t pay
that’s okay. You guys don’t pay
a good price for our tea.
a good price for our tea.
anyway, we have more success in
anyway, we have more success in
our domestic market and they
our domestic market and they
don’t like they don’t care for
don’t like they don’t care for
chemicals like. We can use all
chemicals like. We can use all
the chemicals we want. they
the chemicals we want. they
just want that strong mommy so
just want that strong mommy so
it’s kinda weird and the funny
it’s kinda weird and the funny
thing about this whole story is
thing about this whole story is
that if you try to import a
that if you try to import a
product into Japan, then you
product into Japan, then you
have to provide either a
JAS approved organic
JAS approved organic
certification or test on each
certification or test on each
lot of product coming into
lot of product coming into
including tea. So if you wanted
including tea. So if you wanted
to send this to Japan, you’d
to send this to Japan, you’d
have to you know provide the
have to you know provide the
task. Verifying that there’s no
task. Verifying that there’s no
chemical residue on it or the
chemical residue on it or the
organic certification, even
organic certification, even
though like over 99 percent of
though like over 99 percent of
tea produced in Japan is is
tea produced in Japan is is
using immense amount of
using immense amount of
chemicals. so it’s like no one
chemicals. so it’s like no one
else can poison us only We can
else can poison us only We can
poison ourselves to weird
poison ourselves to weird
situation.
Yeah. yeah. I mean, there’s
Yeah. yeah. I mean, there’s
some people that like Marie
some people that like Marie
that like wouldn’t wanna share
that like wouldn’t wanna share
their secrets of how they make
their secrets of how they make
their products and it’s like
their products and it’s like
what are you afraid of? Are you
what are you afraid of? Are you
really afraid of someone
really afraid of someone
producing that product
producing that product
themselves and no longer buying
themselves and no longer buying
it from you like if that’s your
it from you like if that’s your
fear. That’s a silly irrational
fear. That’s a silly irrational
fear. you know, I think the
fear. you know, I think the
same thing could be said about
same thing could be said about
like restaurants like chefs and
like restaurants like chefs and
like, Oh yeah or oh, this is
like, Oh yeah or oh, this is
the one that I’ll get. At
the one that I’ll get. At
Coca-Cola, it’s like I mean, I
Coca-Cola, it’s like I mean, I
guess other factories could do
guess other factories could do
it, but I just like I feel like
it, but I just like I feel like
what really separates yourself
what really separates yourself
and brings your business
and brings your business
success as your own
success as your own
authenticity in your own brand
authenticity in your own brand
and the following around it.
and the following around it.
you know, of course the quality
you know, of course the quality
of the product that’s being
of the product that’s being
sold is good that helps, but
sold is good that helps, but
you know, I think that
you know, I think that
authenticity and you’re
authenticity and you’re
authentic hustle is much more
authentic hustle is much more
important than the seek. Of
important than the seek. Of
your sources or the secrets of
your sources or the secrets of
your ingredients. so for that
your ingredients. so for that
reason, I’m not a big fan of
reason, I’m not a big fan of
patents and those types of
patents and those types of
things even trademarks. I don’t
things even trademarks. I don’t
own a single one of them. you
own a single one of them. you
know if I ever ran into a
know if I ever ran into a
problem of having to protect my
problem of having to protect my
intellectual property, which I
intellectual property, which I
actually had to do a couple of
actually had to do a couple of
weeks ago and it was Super
weeks ago and it was Super
easy. It didn’t require a
easy. It didn’t require a
lawyer or anything. I just had
lawyer or anything. I just had
to send them a message and just
to send them a message and just
say hey this this media that
say hey this this media that
you’re using is the property of
you’re using is the property of
tela Take it down if you would
tela Take it down if you would
like to get access to licensed
like to get access to licensed
of this, you know we can talk
of this, you know we can talk
about it and they immediately
about it and they immediately
took it down and roll back to
took it down and roll back to
me said so sorry
That we didn’t need to do that.
That we didn’t need to do that.
you know we didn’t wanna do
you know we didn’t wanna do
that you know and I’ve had to
that you know and I’ve had to
protect our intellectual
protect our intellectual
property and the only
property and the only
intellectual property. we have
intellectual property. we have
is like our photos like our
is like our photos like our
photos and videos, which we
photos and videos, which we
have a lot of amazing beautiful
have a lot of amazing beautiful
photos, which if anybody
photos, which if anybody
sources teeth through our
sources teeth through our
platform, they get licensed to
platform, they get licensed to
that media to use in their own
that media to use in their own
marketing. so you know like a
marketing. so you know like a
lot, you’ll see a lot of our
lot, you’ll see a lot of our
media across the Internet and
media across the Internet and
it’s because we’re sharing it
it’s because we’re sharing it
with everybody. Everybody is
with everybody. Everybody is
allowed to share it so you know
allowed to share it so you know
there is kind of an open. On
there is kind of an open. On
it, but that’s you know the
it, but that’s you know the
value of working with us, but
value of working with us, but
you know if it’s another tea
you know if it’s another tea
company that’s trying to use
company that’s trying to use
our image to you know, sell
our image to you know, sell
their own products. that’s
their own products. that’s
pretty bad. You know the
pretty bad. You know the
marketing image. I saw the
marketing image. I saw the
other this is a few months ago.
other this is a few months ago.
There’s a new brand of matcha
There’s a new brand of matcha
called Cha Cha Cha. It’s like
called Cha Cha Cha. It’s like
kind of blowing up the big
kind of blowing up the big
marketing budget. you’ll see it
marketing budget. you’ll see it
all over the now that I’ve I’ve
all over the now that I’ve I’ve
told you about it they had
Someone giving out samples and
Someone giving out samples and
stores in Santa Monica that I
stores in Santa Monica that I
was in and the marketing
was in and the marketing
materials has a picture on it
materials has a picture on it
and it’s like best quality
and it’s like best quality
Matcha a directly from the
Matcha a directly from the
source and the photo is a very
source and the photo is a very
famous mountain in Japan.
famous mountain in Japan.
actually in Azusa. It’s a very
actually in Azusa. It’s a very
famous it’s like the the the
famous it’s like the the the
most pictured famous Tea
most pictured famous Tea
mountain in Japan. It’s like
mountain in Japan. It’s like
I’m sure Oliver when you went
I’m sure Oliver when you went
to. Zuko you were taken out to
to. Zuko you were taken out to
see this. I forgot the name of
see this. I forgot the name of
it, but it has it has a
it, but it has it has a
particular name to it and I
particular name to it and I
just like I was just thinking
just like I was just thinking
man. This is like totally a
man. This is like totally a
false like it’s just false that
false like it’s just false that
it’s not authentic and you know
it’s not authentic and you know
it’s gonna fool some people,
it’s gonna fool some people,
but I think you know like the
but I think you know like the
real customers that are really
real customers that are really
going to sustainably support a
going to sustainably support a
matcha business are gonna end
matcha business are gonna end
up seeing through that. you
up seeing through that. you
know it may work for them the
know it may work for them the
first couple of times, but when
first couple of times, but when
they really get into it and are
they really get into it and are
really gonna develop a habit
really gonna develop a habit
that would support that
that would support that
business in the long run,
business in the long run,
they’re gonna
Yeah, it’s not gonna make a
Yeah, it’s not gonna make a
difference. well, you know
difference. well, you know
they’re gonna find the real
they’re gonna find the real
thing and they’re gonna find
thing and they’re gonna find
that that’s fake. you know. so
that that’s fake. you know. so
yeah, that’s that I’m just the
yeah, that’s that I’m just the
back and check up on Oliver’s
back and check up on Oliver’s
comments I saw you write a lot
comments I saw you write a lot
so.
Oh,
Got new of bars over your
Got new of bars over your
fertilizers is a good idea.
So Oliver, you are organic. I
So Oliver, you are organic. I
mean, even if even if you don’t
mean, even if even if you don’t
think about organic as like an
think about organic as like an
environmental perspective and
environmental perspective and
you just think about it from
you just think about it from
like an economic perspective,
like an economic perspective,
organic is the answer
organic is the answer
resilience of biodiversity is
resilience of biodiversity is
going to end up being a more
going to end up being a more
economically viable method to
economically viable method to
go down. of course, if you care
go down. of course, if you care
about the environment too, then
about the environment too, then
there’s even a stronger
there’s even a stronger
argument that we shouldn’t be
argument that we shouldn’t be
putting chemicals into the
putting chemicals into the
ground and altering.
You know the good work the good
You know the good work the good
work of God or the spirit or
work of God or the spirit or
the energy or whatever you
the energy or whatever you
wanna call it.
It’s in your nature to talk all
It’s in your nature to talk all
the time that’s cool. I like
the time that’s cool. I like
that. I appreciate you all. I
that. I appreciate you all. I
appreciate everybody that like
appreciate everybody that like
interacts with what I’m doing
interacts with what I’m doing
here. you know this is kind of
here. you know this is kind of
a this is kind of a difficult
a this is kind of a difficult
task to to sit by yourself and
task to to sit by yourself and
and and see yourself and thanks
and and see yourself and thanks
Chris. Thank you so much love
Chris. Thank you so much love
you too. I hope you’re doing
you too. I hope you’re doing
well in Austin. My brother says
well in Austin. My brother says
things are starting to pick
things are starting to pick
back up there and starting to
back up there and starting to
look like progress. So.
happy hope you have a good
happy hope you have a good
Cinco de Mayo. I’m looking
Cinco de Mayo. I’m looking
forward to that. I’m actually
forward to that. I’m actually
gonna make from scratch so
gonna make from scratch so
really looking forward to that.
I wanna talk to you about that.
I wanna talk to you about that.
maybe we can take that
maybe we can take that
conversation offline talking
conversation offline talking
about your perspective on GMO.
cuz I also studied GMO in my
cuz I also studied GMO in my
undergrad and I thought it was
undergrad and I thought it was
fine but yeah, there’s a lot of
fine but yeah, there’s a lot of
interesting concepts around the
interesting concepts around the
economic implications of GMO
economic implications of GMO
same related to
yeah, we’re talking about
yeah, we’re talking about
matcha today. I finished
matcha today. I finished
drinking it and yeah, maybe you
drinking it and yeah, maybe you
can go back and watch the
can go back and watch the
video. I’m about to turn off. I
video. I’m about to turn off. I
put a lot of really good
put a lot of really good
information about match. I
information about match. I
talked about a lot of good
talked about a lot of good
information and even like did
information and even like did
the tour of the Mucha factory
the tour of the Mucha factory
in the matcha fields so you can
in the matcha fields so you can
see what makes for.
Quality true authentic matcha
Quality true authentic matcha
you wanna learn how to make
you wanna learn how to make
Moll Okay. Well, maybe I’ll
Moll Okay. Well, maybe I’ll
make a live video on my
make a live video on my
personal Facebook about my my
personal Facebook about my my
adventures. It’s a long
adventures. It’s a long
process. I plan to like cook it
process. I plan to like cook it
overnight with the chicken to
overnight with the chicken to
get the flavors, but I got like
get the flavors, but I got like
the rock cacao cacao case. I
the rock cacao cacao case. I
don’t think that’s typically
don’t think that’s typically
what’s used in making mole in
what’s used in making mole in
Mexican tradition, but I’m
Mexican tradition, but I’m
gonna do it. I’m sure it’s
gonna do it. I’m sure it’s
gonna be really good and really
gonna be really good and really
like medicinal. Of sorts, but
Oh, yeah. be safe if you’re
Oh, yeah. be safe if you’re
right. All of our I’m gonna
right. All of our I’m gonna
give you my email if you don’t
give you my email if you don’t
mind if you like to talk so
mind if you like to talk so
much please Email me. I wanna
much please Email me. I wanna
ask you about your perspective
ask you about your perspective
on GMOs cuz you know you had
on GMOs cuz you know you had
mentioned something a few weeks
mentioned something a few weeks
ago that like put on a signal
ago that like put on a signal
for me.
Oh data analysis. I love that
Oh data analysis. I love that
we have. That’s why I quit
we have. That’s why I quit
school.
Terri Thank you so much. Yeah.
Terri Thank you so much. Yeah.
I’m gonna I’m gonna be signing
I’m gonna I’m gonna be signing
out soon but this video will
out soon but this video will
play back and then also now on
play back and then also now on
our new website. I’ll just show
our new website. I’ll just show
you really quickly all of the
you really quickly all of the
videos are up so that you can
videos are up so that you can
see them you know, of course
see them you know, of course
you can see them through
you can see them through
YouTube and Facebook just
YouTube and Facebook just
scrolling through but on the
scrolling through but on the
website now you can actually It
website now you can actually It
from.
So, let’s see there we go from
So, let’s see there we go from
the front page from the header
the front page from the header
menu. So we have all the Tess
menu. So we have all the Tess
separated here. you can go
separated here. you can go
through but this virtual tea
through but this virtual tea
party has all of the videos
party has all of the videos
here with like little blurbs
here with like little blurbs
about what each one is about
about what each one is about
and you go through and find one
and you go through and find one
that you wanna see and then
that you wanna see and then
each video also has a
So you can watch it here and
So you can watch it here and
then it’s got the transcript of
then it’s got the transcript of
the whole video so you can go
the whole video so you can go
through and read things to
through and read things to
double check things if you
double check things if you
want, but you know you just
want, but you know you just
need to see the video if that’s
need to see the video if that’s
what you’re wanting to watch.
what you’re wanting to watch.
So I guess that’s it. I’m going
So I guess that’s it. I’m going
to tune out now and get back to
to tune out now and get back to
work. I’ve got lots of work to
work. I’ve got lots of work to
prepare for the rebroadcast of
prepare for the rebroadcast of
the virtual Tea Festival on
the virtual Tea Festival on
Thursday but thank you so much
Thursday but thank you so much
for joining me on Matcha
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