Tuesday, April 21, 2020 - The Happiness of Tea People

- We're going to you. Yeah, please please do join us and we can chat. shampoo ja in sitz Like Sean but then I do have Like Sean but then I do have another one which is a poor and another one which is a poor and I think it since 2014 as well I think it since 2014 as well and it's delicious. It's even and it's delicious. It's even like press and everything so like press and everything so the guy who's making it his the guy who's making it his father is signing his mother's father is signing his mother's lap. so he's making like this. lap. so he's making like this. Experiments oh cool. How did Experiments oh cool. How did you how did you meet meet them you how did you meet meet them through the Internet or just in through the Internet or just in in the city or so when I went in the city or so when I went to Thailand, I spent like 40 to Thailand, I spent like 40 days in Thailand in my like I days in Thailand in my like I did this first eight 43 or nine did this first eight 43 or nine months back in 2000 1314 before months back in 2000 1314 before we met it was 2017 anyways so I went. Thailand I was decided that I Thailand I was decided that I wanted to work at a tea farm wanted to work at a tea farm and I've tried to send some and I've tried to send some emails and nobody answered me, emails and nobody answered me, but I went still I I knew that but I went still I I knew that the city was right, so I went the city was right, so I went to some dry doing I was doing to some dry doing I was doing couchsurfing at the Russians couchsurfing at the Russians place so I went there and also place so I went there and also I want to share my and one I want to share my and one person that answered me which person that answered me which is Kenneth Rendell. Do you know is Kenneth Rendell. Do you know him? Yeah. Yeah. He's got a tea shop in in Vancouver rate. Yeah, he is. To have so he was one of the To have so he was one of the founders of T-shirts. I'm not founders of T-shirts. I'm not sure if founder or partner Okay sure if founder or partner Okay deep. Be part of tea shop. deep. Be part of tea shop. Yeah, then he moved to Yeah, then he moved to Thailand. Now he owns his own Thailand. Now he owns his own shop. it's called wait for it. shop. it's called wait for it. I'm gonna remember I forget to, I'm gonna remember I forget to, but it's all like ecological as but it's all like ecological as far as what I can see online far as what I can see online like they focus in on all of like they focus in on all of the like ecological biodiverse. the like ecological biodiverse. Environments, which is great, Environments, which is great, Yeah, he's going. He's just Yeah, he's going. He's just like you, but he's focused in like you, but he's focused in like so Southeastern Asia so he like so Southeastern Asia so he goes to well all around goes to well all around Thailand. so he was the one who Thailand. so he was the one who told me about this tribe in the told me about this tribe in the West of Thailand. he connected West of Thailand. he connected me to the producers and he also go close to like Burma allows Combo you know Asia I travel Combo you know Asia I travel all around on that he he he all around on that he he he visits like those multiple visits like those multiple times over worse and he buys. times over worse and he buys. He helps them just like the He helps them just like the work they were doing in the work they were doing in the power. Yeah. Yeah. Yeah. Yeah, it's great that there's a Yeah, it's great that there's a those champions out there like those champions out there like that. Yeah, I recently had a woman apply remember the theme of his company, so That Finch, when we need to That Finch, when we need to convince the younger convince the younger generations that that that generations that that that something good, you know something good, you know because the older generations because the older generations they're not convinced and they're not convinced and Martin Brazil is something very Martin Brazil is something very sweet traditional. So it's like sweet traditional. So it's like if you go to a Chinese farm and if you go to a Chinese farm and you say, can you tell me which you say, can you tell me which methods are you using you know? methods are you using you know? they're not gonna sell you a they're not gonna sell you a little bit like that you know. little bit like that you know. Yeah. I'm like. Oh I just Yeah. I'm like. Oh I just started my company. Okay. I can started my company. Okay. I can share data with you. I've been share data with you. I've been trying this and that no it's trying this and that no it's like my grandpa grandfather. like my grandpa grandfather. Been doing that for like I Been doing that for like I can't share it. can't share it. It's It's a challenge. So something It's a challenge. So something that I've noticed with the that I've noticed with the marketing of of herbal products marketing of of herbal products outside of Chameleon census outside of Chameleon census teas is that it's really teas is that it's really difficult to attach additional difficult to attach additional value to a product due to its value to a product due to its tip in in the mirror around its tip in in the mirror around its table. tea is unique. of table. tea is unique. of course, if you were trying to course, if you were trying to like compare you know tea bags like compare you know tea bags or you know consumer that's or you know consumer that's wanting. that convenience or that that convenience or that certain flavor flavor profile certain flavor flavor profile for their sugar and milk it'd for their sugar and milk it'd be hard to convince them, you be hard to convince them, you know, take a little bit of know, take a little bit of extra effort to convince them extra effort to convince them to change their perspective to change their perspective around tea, but with herbal around tea, but with herbal products, it's even more products, it's even more difficult so I mean that's like difficult so I mean that's like one of the main reasons why I one of the main reasons why I haven't been able to haven't been able to aggressively expand into aggressively expand into importing herbs from. You know importing herbs from. You know small farms lot of farms that small farms lot of farms that we work with. they don't just we work with. they don't just grow. They grow other stuff grow. They grow other stuff too, so I could totally import too, so I could totally import their stuff and sell it, but their stuff and sell it, but the competitive market price the competitive market price for it is so low Even organic for it is so low Even organic certified Fair trade certified, certified Fair trade certified, and there's not really like a and there's not really like a quality differentiator to to quality differentiator to to justify to the consumer that justify to the consumer that this product has higher quality this product has higher quality and and should cost more and and should cost more because you know unless we're because you know unless we're importing these products in importing these products in very, very large quantities to very, very large quantities to get the logistics costs down get the logistics costs down to. Really competitive you know to. Really competitive you know like we can't justify someone like we can't justify someone should buy this Hibiscus flower should buy this Hibiscus flower because it's really because it's really high-quality. It's really high-quality. It's really coming from this single the coming from this single the single plantation. We know it's single plantation. We know it's organic and we know it's organic and we know it's ethical because the market is ethical because the market is just been so used to buying just been so used to buying their high biscuits at such a their high biscuits at such a low price and tea. It's a low price and tea. It's a little bit easier right cuz little bit easier right cuz there is a skill and that there is a skill and that processing and and there is a processing and and there is a market that. Tea as like an art market that. Tea as like an art form and is willing to support form and is willing to support with the higher price a higher with the higher price a higher value I mean, and what about value I mean, and what about how no yeah also the anything how no yeah also the anything outside of tea they it's it's outside of tea they it's it's all very difficult to to market all very difficult to to market at a higher value. you know at a higher value. you know higher quality robust you know higher quality robust you know same thing with chamomile same same thing with chamomile same thing with lemon grass. I mean thing with lemon grass. I mean all of the herbs it's it's. all of the herbs it's it's. Very, very price competitive Very, very price competitive even in the entire quality if I even in the entire quality if I think of both and camomile, I think of both and camomile, I see a difference because you see a difference because you can break out the US, but you can break out the US, but you can vote Grow robots or matte can vote Grow robots or matte the US so maybe that justify the US so maybe that justify that you imported and of course that you imported and of course that probably not many people that probably not many people are gonna want to pay like very are gonna want to pay like very high price. verbosity are very high price. verbosity are very high price Matic but about high price Matic but about distinguishing. From the distinguishing. From the doesn't only mean that we're doesn't only mean that we're gonna have like I like gonna have like I like extraordinary high-quality extraordinary high-quality product but that we can product but that we can differentiate it. You know if differentiate it. You know if we can split it like a little we can split it like a little bit like what they're doing. bit like what they're doing. It's like in a much more simple It's like in a much more simple way, but that you can buy a way, but that you can buy a Green rivals and then robocalls Green rivals and then robocalls and before you could only buy and before you could only buy Rose, you know, of course, it's Rose, you know, of course, it's much more simple. It's not much more simple. It's not about their lights about the about their lights about the processing, but it's like processing, but it's like extra. More ways on the same extra. More ways on the same her, you know, I'm just trying her, you know, I'm just trying to get ideas like on how to to get ideas like on how to enhance the marketing formatic enhance the marketing formatic you know and in Brazil. It's really works very well for It's really works very well for coffee, you know, so I don't coffee, you know, so I don't know how it is in the US like know how it is in the US like when you hear about coffee, when you hear about coffee, Brazilian coffee if you get Brazilian coffee if you get just a name, Brazilian coffee just a name, Brazilian coffee or if you get the name or if you get the name Brazilian coffee from this area Brazilian coffee from this area that area, it's more about out that area, it's more about out it's not only about the wine it's not only about the wine away like. High quality but away like. High quality but about like like the your about like like the your secret, you know, I don't have secret, you know, I don't have to say that I wish then I mean to say that I wish then I mean I like control country of I like control country of origin, then I'm nation. we origin, then I'm nation. we have been even for coffee. you have been even for coffee. you know you can find Brazilian know you can find Brazilian coffee and it's you. Just gonna coffee and it's you. Just gonna be labeled as Brazilian if you be labeled as Brazilian if you go to like a fourth wave coffee go to like a fourth wave coffee roaster, that's like doing all roaster, that's like doing all their their own sourcing and their their own sourcing and roasting in House. then you may roasting in House. then you may see like specific Toronto notes see like specific Toronto notes from a Brazilian coffee but from a Brazilian coffee but yeah, coffee is not really at yeah, coffee is not really at that point here just yet there that point here just yet there is kind of like a niche. you is kind of like a niche. you know, fourth wave movements, know, fourth wave movements, but even that is still very. you know cuz there's so much you know cuz there's so much important that's on the important that's on the roasting and and so you know these places like the coffee is very good and they're very geeky in science oriented and how they prepare the coffee and evaluate the coffee. but it's But you can either do that or But you can either do that or drink and it's not even so drink and it's not even so expensive. You know like it's expensive. You know like it's two grands. It's not a lot like two grands. It's not a lot like for a hobby. you know, it's not for a hobby. you know, it's not an expensive hobby and it's a an expensive hobby and it's a very like good hobby. You can very like good hobby. You can have it with your friends and have it with your friends and if you're not gonna get drunk. if you're not gonna get drunk. so that's good for for so that's good for for everyone. you won't give everyone. you won't give trouble to anyone by by to trouble to anyone by by to continue you know yeah, you'll continue you know yeah, you'll be happy you're getting cured be happy you're getting cured even if you drink what I think even if you drink what I think is even if you. Drink tea or pleasure you're Drink tea or pleasure you're being healed because the cure being healed because the cure is within the plans is not a is within the plans is not a choice. You're killing yourself choice. You're killing yourself by 20. So it's amazing. Yeah. by 20. So it's amazing. Yeah. Yup. So yeah, we just gotta Yup. So yeah, we just gotta communicate that value and and communicate that value and and do it in an approachable way do it in an approachable way you know, and I think that you know, and I think that that's something in wine that that's something in wine that it was done and kind of this it was done and kind of this elitest type of way and I don't elitest type of way and I don't think that we should do that think that we should do that for tea at all. we should make for tea at all. we should make it something inclusive. That's it something inclusive. That's is simple and and easy to do is simple and and easy to do but then at the same time, but then at the same time, Super healing and Super Super healing and Super valuable in our life. And yeah, you don't have to buy And yeah, you don't have to buy a lot of it just by a little a lot of it just by a little bit of it and really appreciate bit of it and really appreciate it and you can do it with it and you can do it with jeans. breathe. So it's a lot. jeans. breathe. So it's a lot. I always tell people so right I always tell people so right now. I'm gonna make you reach now. I'm gonna make you reach her. You can break up to three her. You can break up to three times and they're like wow. I times and they're like wow. I like that. I'm gonna I'm gonna like that. I'm gonna I'm gonna help you without you get help you without you get wealthier. Yeah. That's a good wealthier. Yeah. That's a good one there. They get Super excited so many eyes or like playing the grams of tea. here is around